Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
551 verified reviews
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Value
Result
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Optima

john Poolton
6th Sep 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Usually see Karen , appointment changed and I saw Ellise , first time no need to worry she did a great job you will not be Disappointed. Keep the good work up Ellise .

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Response from Optima Hair Specialists Ltd

Thank you very much for you feedback John.
Elise is smashing it! :-)
See you soon, best wishes! :-)

Superb Hair therapy

Sathish Chembara
5th Sep 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Its after a very long time Jade was my stylist yesterday. She is very friendly and joyous and made the whole experience a cakewalk.

And happy married life to her. Wish her all the very best

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Response from Optima Hair Specialists Ltd

Thank you for your feedback and well wishes Sathish!
Really glad to hear you had a wonderful appointment with Jade! :-)

Refusion

Paul Blackmore
3rd Sep 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Emilie was excellent

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Paul, we agree Emilie is excellent!
See you soon! :-)

Laser

Darren Cheslin
3rd Sep 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always polite friendly and very helpful.

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Darren! :-)

New hair piece

Harban Kaur
2nd Sep 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Ellie’s is good, gives good service. She has paid attention to how I want my hair styled.
Hopefully my hair will come out as I want.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Harban, i know Elyssha is working really hard with you to get your perfect style.
Always lovely seeing you! :-)

Feeling like me again.

Shell Chandler
2nd Sep 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Thank you, Maria and Elyssha for sorting my new unit.

My last unit lasted 14 months and seen me through some difficult times, brain tumour surgery and during that time I had it on clips for at least six months, I was glad to get it back on the glue and it was perfect for the remaining time wearing it in various styles just feels like my normal hair.

Hopefully my new units enjoys my head lol and see's me through much better times. Thank you all for everything always xxx

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Shell, it's always so wonderful seeing you. We are here to support you through whatever life throws at you! :-)
We are so glad to hear you are back on glues, go enjoy it, any problems, we're always here. :-)

Top Job

Saddaf Iqbal
1st Sep 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Thanks Aaliyah for a lovely service today. Keep up the good work ?

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Response from Optima Hair Specialists Ltd

Thank you Saddaf! :)

Hair System

Karen Creba
31st Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I can’t fault Jades as a stylist, very professional always cheerful and look forward to my appointments with her.
I always leave her feeling not only very pleased with my hair but also lifted.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely review Karen, we all think you are absolutely brilliant, we look forward to seeing you soon! :)

Fabulous!

Marie
30th Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Fantastic as ever - these people are the best! Thank you so much.

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Response from Optima Hair Specialists Ltd

Thank you! :)

Laser

Darren Cheslin
27th Aug 2023
5.0
Appointment verified by Shortcuts Software

Reception staff always friendly polite and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren! See you soon! :-)

Refusion

R
27th Aug 2023
Team Member: Elyssha
5.0

Brill

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Response from Optima Hair Specialists Ltd

Thank you for your feedback! :-)

Refusion

Asa Tarrant
26th Aug 2023
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Great service as always and Dale made sure I was happy with the styling before I left, which was excellent.

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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback Asa. It's wonderful to hear you were happy during your appointment with Dale. See you soon! :-)

110%

Craig
25th Aug 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Very very happy, this young lady was shaking like a shitting dog for the first few months, clearly wants to do a good job, very conscientious and has come on leaps and bounds, i am so happy with her and the whole Optima service - love to you all ❤️

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Craig, thank you for allowing Elise to blossom into a brilliant stylist! :-)
Always so wonderful seeing you! :-)

19th August

Ian Saville
17th Aug 2023
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

Fotini is great. Very experienced. Very friendly. Her styling is excellent. When I arrive I know I will leave looking great. Thank you. I will miss Fotini when she is on maternity leave. I hope all goes well. Many thanks Optima.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ian, we are so glad to hear you are well looked after by Fotini.
See you soon, Ian! :-)

Wednesday 16th August 12.30pm

Ian Saville
17th Aug 2023
5.0
Appointment verified by Shortcuts Software

Very well done. Cool and efficient. Very friendly. Another great hair stylist for the Optima team

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Response from Optima Hair Specialists Ltd

Thank you for your kind words, always lovely to see you Ian! :-) We look forward to seeing you on your next appointment!

Simply The Best

Steven Sciberras
11th Aug 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always, a top job from a top stylist. I felt looked after, got some issues sorted, and attention to detail was spot on. To be fair you can’t fault Kaz… simply the best!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Steve! We are glad to hear your concerns were sorted with Kaz, she really is brilliant! :-)

Class service delightfully delivered

Rob
11th Aug 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

From the time you enter the building ,friendliness and service is first class,
Great surroundings, I feel like everyone is my friend ,what more can you say!!???

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Response from Optima Hair Specialists Ltd

Thank you very much for your kind words Rob! We really appreciate the lovely feedback.
See you soon! :-)

FABULOUS

Christine Shelton
10th Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Another wonderful job , my confidence is once again soaring

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Christine! Jade is fabulous and you always look amazing!
See you soon! :-)

The optima experience

Paul
9th Aug 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

I had the pleasure of experiencing Ellise good stylist very professional and considerate. The ladies in reception are always welcoming .

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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback Paul. We agree Elise an excellent stylist, we are glad to hear you had a wonderful service with reception too!
See you again soon! :-)

Laser

Darren Cheslin
6th Aug 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Darren, it's always a pleasure seeing you! :-)

My hair needed this

Ravia
6th Aug 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Consultation with treatment suitable for my hair was discussed. My hair is much stronger with new growth, thickness and length. The fact that you can use the laser as frequently as needed for life long is an amazing option. The booths in their new premises are bit compact for comfort though.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ravia. We are glad to hear you are happy and taking advantage of our Laser programme! We look forward to seeing you again soon! :-)

Refusion

Paul Blackmore
6th Aug 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Excellent

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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always, Paul. :-)

Another Great Appointment

Liam
5th Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Another great appointment with Jade and a newer stylist, I can’t remember his name however we did refer to him as Kenneth during the appointment so he will know who I mean ?. (He’s very good at impressions)

They both worked really well together and we had many laughs during the appointment.

Thanks again! ?

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Liam! It's brilliant to hear you had a great appointment with Jade and Rhead! We are glad to hear you had many laughs!
See you soon! :-)

Laser

Claude
5th Aug 2023
4.0
Appointment verified by Shortcuts Software

The service provided is always excellent

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Claude, it's always a pleasure to see you each week! :-)

Receptionists

Steve ram
5th Aug 2023
5.0
Appointment verified by Shortcuts Software

Very helpful on questions I asked - she even googled to help me

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Steve, we are glad to hear the receptionists were very helpful! See you soon! :-)

Monthly visit

Janet
4th Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Another lovely visit with all the girls it’s such a friendly salon and always a pleasure to visit

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Janet, it's always so lovely seeing you too! :-)

So pleased I found Optima

JeanH
4th Aug 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Reception staff kind and helpful as usual.
Had appointment with my usual stylist Elyssha. She is a lovely lady and great at her job, we have got to know each other quite well now. This is very reassuring to me with my hair issue. She has been so kind, helpful and patient over the last couple of appointments helping me choose a style for my sons wedding.
It is really nice to see the same person when i go. She knows me my hair and likes and dislikes with it, i feel comfortable with her and she will always spend time to make sure I am happy with my hair before I leave.
I have found everyone at Optima to be very pleasant and helpful

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Jean, we are really glad to hear you always have a comfortable service with Elyssha, she is brilliant!
It's always so wonderful to see you! :-)

A true artist

U
2nd Aug 2023
Team Member: Aaliyah
4.5
Appointment verified by Shortcuts Software

Excellent work from start to finish. Outstanding customer service from all staff - from reception staff, to hair stylist to the manager.

As for Aaliyah:

From the moment I stepped into the salon, I felt welcomed and valued as a customer. Her passion for her craft was evident from the very beginning, and it truly made a difference in the outcome of my hair transformation.

Not only is she skilled and talented, but she also took the time to listen to my hair goals and answered all my questions very well. She asked thoughtful questions to understand my lifestyle and preferences, ensuring that the final look would suit me perfectly. This level of personalized attention and care made me feel like she genuinely wanted the best for me and my hair.

Throughout the appointment, she demonstrated incredible expertise and creativity. I felt I could trust her professional judgment.

Beyond her exceptional skills, her warm and friendly demeanor made the entire experience enjoyable. She maintained a positive attitude throughout, and her passion for her work was infectious. It's rare to find someone so genuinely dedicated to their craft.

In conclusion, I cannot recommend Aaliyah enough. She is a true hair artist, and her talent, passion, and genuine care for her clients make her a gem in this field of work.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback U. We couldn't agree more, Aaliyah is an excellent stylist and a real asset to the team. We are really glad to hear you had a lovely appointment! See you again soon! :-)

Excellent Service again.

Steve Eaton
2nd Aug 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Appointment as normal to be honest.
The reception girls are always welcoming.
And Karen's hairstyling is just the best.
There is no better.
I'm always made to feel, on top of the world.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Steve, it's always wonderful seeing you! Thank you for your continued loyalty, see you soon! :-)

Different level expertise

Anonymous
2nd Aug 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

I’ve had a hair system for over 20 years and tried numerous companies throughout that time and this was my first time trying Karen . She told me she has 37 years experience and it shows with the quality of the cut . The best I’ve ever had , attention to detail second to none and made me feel so welcome . This company is outstanding

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback! We are so glad to hear you had an amazing experience with Karen! See you again soon! :-)

Fitting

David
1st Aug 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Brilliant stylist,as usual great job and kept me amused with her usual wonderful sense of humour

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback David. It's always wonderful seeing you! :-)

Refusion

Linda
30th Jul 2023
Team Member: Emilie
5.0

Professional, Approachable, attentive to my concerns/ requests and endeavoured to solve problems when fitting my unit. Nothing is too much for her .

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback, Linda. We are so happy to hear you had a wonderful service with Emilie. We look forward to seeing you soon! :-)

Fitting/styling

Andy Stenny
29th Jul 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always a fantastic experience coming to Optima. Their knowledge/understanding and professionalism is second to none. Always leave smiling The best

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy! It's always lovely seeing you! See you again soon! :-)

Fitting

Asa Tarrant
28th Jul 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Brilliant service and felt extremely comfortable throughout it all.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Asa. We are glad to hear you felt extremely comfortable during your appointment, that's the most important thing to us! :-)

Fantastic service

Robert Mullen
28th Jul 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always a great professional service throughout the team

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Rob. It's always a pleasure seeing you! :-)

Happy customer

Melvyn
27th Jul 2023
Team Member: Emilie
4.5
Appointment verified by Shortcuts Software

Lovely young girl with a great personality

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Melvyn! We always look forward to seeing you and having your cupcakes! ;-)

Excellent…simply excellent!

Mike Coote
26th Jul 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Aaliyah, with some expert help from Karen, not only did an excellent job with my hair, they did it in such a warm and friendly way. I have been going to Optima for many years now…and I DEFINITELY will stay with them.

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Mike, we are glad to hear you had a wonderful appointment with both Karen and Aaliyah. We appreciate your constant loyalty Mike, it's a pleasure having you here! :-)

Smile

Howard
26th Jul 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Making people feel and look beautiful by beautiful people bringing smiles to faces.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Howard, this is so lovely to hear. We always strive to make our clients look and feel beautiful when leaving our Salon! :-)

Laser

Darren Cheslin
23rd Jul 2023
5.0
Appointment verified by Shortcuts Software

Reception staff always friendly polite and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Darren. Always lovely to see you! :-)

Relaxing and amazing salon in Edbaston

MARKM
22nd Jul 2023
Team Member: Dale
4.0
Appointment verified by Shortcuts Software

Great to meet Dale , hospitality 100%, thank you for the short and neat hair cut and restyle , good to exchange ideas how to make the most of the new products range ! And thanks for the refreshing complimentary beverages

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Mark, we are glad to hear you were well looked after by Dale. See you again soon! :-)

Simply the best!

Steve Mumby
21st Jul 2023
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

If you’re hair loss is making you feel depressed like it did for me, book an appointment with Optima.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Steve! We always strive to help in any we can. Thank you for trusting us! :-)

Mrs

Karen Creba
20th Jul 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Excellent treatment as always.
Kind and caring.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Karen! It's always a pleasure to see you! :-)

A great experience

Tiffany Willey
20th Jul 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Everyone at Optima is lovely, and they really look after you. I thoroughly recommend them.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Tiffany, it's wonderful to hear you are always looked after. We look forward to seeing you again soon! :-)

Treasure

Aj
19th Jul 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Optima Hair is a gemstone in our community. Every member of staff is polite, caring and always puts the customer first, combined with Pete's passion and enthusiasm for customer satisfaction I would have absolutely no hesitation in recommending Optima to anyone x

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind words Aj, this is so wonderful to hear! Thank you for being a part of our Optima Family, it's always a pleasure to see you! :-)

Fantastic Optima family

Zed
19th Jul 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

My stylist Elyssha always provides the best service and care . Have a great time getting my refusion … great company too keep it up Optima family

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Zed, we are glad to hear you are well looked after during your appointments. Thank you for your lovely words! :-)

Hairy times.

Shell Chandler
18th Jul 2023
Team Member: Emma
5.0

Thank you so much Emma and all the team for just making me sooo happy, giving me back my confidence I've lost especially this last year.
Walked out buzzing, I very much needed that pick up yesterday!

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Shell!
it's always so lovely to see you and we are so glad we have been apart of your journey.
We are always a phone call away! See you soon! :-)

Professional

Kevin
18th Jul 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Great professional service and styling as always..

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kevin. Always a pleasure to see you! :-)

Mr

Kewal
18th Jul 2023
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kewal. See you soon! :-)

Laser

Darren Cheslin
16th Jul 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and friendly.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren, it's always lovely to see you! :-)

Above and beyond

Lesley Duncan
15th Jul 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

As always elyssha was very thorough and as ever my hair was looking lovely.
It was pouring down with rain outside ? ? however Pete to the rescue, I was escorted out to my car under a brolly. Talk about going above and beyond, fantastic my hair didn't get wet x

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Lesley, we are glad to hear you had a fantastic service! :-D
We are pleased to hear Pete was on hand with a brolly, just what you need with this unpredictable weather! :-)