Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.92
443 verified reviews
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Filter by rating

God Advises!

Lj
18th Jul 2024
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

In 2003 I asked God as my hair was thinning "please don't make me bald as i don't wanna be mistakenly placed on the dairy produce shelf at tesco as an egg when i only went in as a customer for some bread and cheese"

He/She replied with "i can do one better than that, Google Optima"

(yes even God knew about Google)

Unfortunately, this email reply went into my junk folder and 10 years passed by when In 2013 I finally cleared out my junk emails and saw this reply! I did as i was told and God had sent me 4 angels in Jade, Wednesday, Fotini and Emma!

Today's appt was with Emma and as per it was absolutely fantastic! She is a credit to Optima as is all the staff including reception, management etc

Moral of this long story, always check your junk emails!

Sent from my

Samsung

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I LOVE my hair

Anne Burchell
17th Jul 2024
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Had a most enjoyable time ...and came out with a superb hairdo.

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Friendly and welcoming place

Anonymous
16th Jul 2024
4.5

Always made to feel welcome in a friendly atmosphere

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Response from Optima Hair Specialists Ltd

We are delighted to hear that you always feel welcome and enjoy the friendly atmosphere! Thank you for your kind words, as it means a lot to us 😊 We greatly appreciate your support and look forward to seeing you again soon!!

New fitting

Mr T
15th Jul 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

First time I’ve had a fitting by Rhead, all went well, he knew exactly what to do and did a great job. Nice one mate. Appreciate it.

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Response from Optima Hair Specialists Ltd

Hello! Thank you for taking the time to leave us such a lovely review! We are delighted to hear that Rhead did a fantastic job as always! We appreciate your kind words and are glad that you are happy with your fitting. Thanks again, we look forward to seeing you again in the future 😄

Refusion

Majad Rashid
14th Jul 2024
Team Member: Maria
4.5
Appointment verified by Shortcuts Software

Excellent as always

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Response from Optima Hair Specialists Ltd

Hi Majad! Thank you so much for taking the time to leave us such a positive review! We are thrilled to hear that you had another excellent experience with us :) It means a lot to us that you appreciate our efforts! We look forward to seeing you again soon!

Best Wishes!

Refusion

Paul
10th Jul 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Always a pleasure to see Dale he always goes that extra mile in ensuring that you are happy with the end result. The reception staff always give you a warm welcome.

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Response from Optima Hair Specialists Ltd

Hi Paul! We are thrilled to hear that our very talented Dale was able to go above and beyond to ensure you were satisfied with your visit.
Thank you for sharing your positive experience with our reception staff as well, we really appreciate your support and can't wait to have you back!

Thanks Paul, Best wishes!

Laser

Darren Cheslin
7th Jul 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for leaving us a lovely review as always Darren!! We look forward to seeing you again soon :)

Get it right every time!!

Sunita
7th Jul 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Absolutely have an amazing time with Jade, she just knows how I want it styled and boosts my confidence always 😘

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Response from Optima Hair Specialists Ltd

Hi Sunita,

Thank you for taking the time to leave us this lovely review! We are thrilled to hear that you had an amazing time with our lovely Jade. We truly appreciate your support and look forward to welcoming you back for your next visit. Thanks Sunita 😁

2nd fitting

Anthony
6th Jul 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Rheas was brilliant we decided on doing something little different and was well chuffed with the final result… lovely lad we got on well makes you feel at ease. Go to man is Rhead for any fitting. Thanks bud

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Response from Optima Hair Specialists Ltd

Hello Anthony! Thank you so much for taking the time to leave us such a lovely review! We're thrilled to hear that you were happy with your fitting appointment with our very talented Rhead!! I'll be sure to pass on your lovely feedback. Thanks again, we look forward to seeing you again soon Anthony!! 😄

2nd fitting

Anthony
6th Jul 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Rheas was brilliant we decided on doing something little different and was well chuffed with the final result… lovely lad we got on well makes you feel at ease. Go to man is Rhead for any fitting. Thanks bud

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Response from Optima Hair Specialists Ltd

Hello Anthony! Thank you so much for taking the time to leave us such a lovely review! We're thrilled to hear that you were happy with your fitting appointment with our very talented Rhead!! I'll be sure to pass on your lovely feedback. Thanks again, we look forward to seeing you again soon Anthony!! 😄

Great service.

Susan Polan
6th Jul 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

The usual wonderful service.

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Response from Optima Hair Specialists Ltd

Hey Susan!

Thank you so much for your kind words and for taking the time to write a review. We are thrilled to hear that you had a wonderful experience with our very fabulous Ellise!

Thank you once again Susan, we look forward to seeing you soon! 😄

Mr

Paul Pattison
6th Jul 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

New unit fit and expertly styled

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Response from Optima Hair Specialists Ltd

Hey Paul! Thank you so much for taking the time to leave such a kind review. We're delighted to hear that you are happy with the fit and style of your new hair unit. We really appreciate your support and we look forward to seeing you again on your next visit! 😄

Smith

Janet
5th Jul 2024
5.0
Appointment verified by Shortcuts Software

A very friendly enjoyable experience

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Response from Optima Hair Specialists Ltd

Hi Janet! Thank you so much for leaving this lovely review for us! We are so thrilled to hear that you had a friendly and enjoyable experience with our lovely team at Optima! We look forward to seeing you again soon Janet!

Excellence

Howard
5th Jul 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

My monthly visit and happy hour with the team at Optima. A time whereby one goes from a happy warm welcome from reception to your stylist studio who also greets you warmly and with skill and knowledge makes you look and feel the bees knees. You are finally handed back to reception who process your payment with a smile and a fond farewell. Customer satisfaction personified.

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Response from Optima Hair Specialists Ltd

Hi Howard! Thank you so much for taking the time to leave us such a lovely review. We are so thrilled to hear about your positive experience with our very fabulous Kaz & the lovely girls on reception! As always, we really appreciate your kind words, we can't wait to have you back soon! 😄

UTV

Stacey
5th Jul 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Class chat, always positive and talks you through the process so you feel comfortable. All round top service.

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Response from Optima Hair Specialists Ltd

Hi Stacey! Thank you so much for your kind words and positive review! We are happy to hear that you had a great experience with our very talented Dale. We look forward to seeing you again and providing you with another top-notch service. 😊

Great relaxed atmosphere as always.

Stephen Mumby
4th Jul 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Cannot fault, very pleasant relaxing time! Talking about football.

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Response from Optima Hair Specialists Ltd

Hi Stephen! Thank you for taking the time to leave us a review! We're so glad you had such a pleasant and relaxing experience with our very talented Rhead.😊 We look forward to seeing you again soon!

Visit to Optims

Janet jolly
3rd Jul 2024
Team Member: Izah
5.0
Appointment verified by Shortcuts Software

Had a new system fitted the whole experience was totally professional and a superb service the staff are lovely and the prices are so reasonable highly recommend this salon

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Visit to Optims

Janet jolly
3rd Jul 2024
Team Member: Izah
5.0
Appointment verified by Shortcuts Software

Had a new system fitted the whole experience was totally professional and a superb service the staff are lovely and the prices are so reasonable highly recommend this salon

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Response from Optima Hair Specialists Ltd

Hello Janet! Thank you for taking the time to leave us such a lovely review! We are absolutely thrilled to hear that you had a great experience with our very talented stylist Izah! Its always such a pleasure having you in with us, we look forward to seeing you next time! 😊

Just what I needed

Ian White
29th Jun 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Good happy service

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Response from Optima Hair Specialists Ltd

Hi Ian! Thank you so much for taking the time to leave us such a lovely review! We are glad to hear that you had a good experience with us and that you left feeling happy! We look forward to seeing you again soon😊

Regular user

Bal
29th Jun 2024
Team Member: Elyssha
5.0

Staff are alway very helpful and friendly and the place has a clean environment look to it
The owner always makes sure he speaks if he’s around .

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Response from Optima Hair Specialists Ltd

Hello Bal! Thank you so much for taking the time to leave us such a lovely review. Its always such a pleasure having you in! We look forward to seeing you again very soon 😃

Brilliant as always!

Jl
27th Jun 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Brilliant appt! Managed to blag an appt with one of the legends of Optima and real happy for her exciting news! Wednesday and Emma, Jade will tell you what your Christmas presents will be 🤣🤣🤣

Just a shame about the bloody silly hot weather that made trip back home unbearable 😫

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Response from Optima Hair Specialists Ltd

Hi there!

Jade in serious demand so we congratulate you!! No, we are super grateful for your kind words about our lovely Jade. She works really hard, and we are sure she has a great time when you come in for your appointments!

We look forward to seeing you soon! Sending warm wishes here from Optima x

Laser

Darren Cheslin
25th Jun 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are alway welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Hi Darren,

Always a pleasure for the reception to see you! We appreciate your kind words, and always look forward to seeing a familiar face pop in. Anything you need, our reception girls will be on it!

Sending our warm wishes here from Optima x

Refusion

Satish Dhamija
23rd Jun 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Very satisfied with the service I received yesterday. She is a true professional.

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Response from Optima Hair Specialists Ltd

Hi Satish,

Thank you ever so much for your kind review. We totally agree, Elyssha is a true professional and strives for nothing but the best. We are super glad we are providing 5 star services to our clients, our friends. Your loyalty over the past decade has not been overlooked, thank you for your commitment and long-lasting support.

Sending warm wishes here from Optima x

Amazing work with Dale

Adam York
19th Jun 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Dale is fantastic, best stylist at Optima (although they are all excellent)! - friendly, brilliant at his job and also offering me different things I never knew existed.

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Response from Optima Hair Specialists Ltd

Hi Adam,

We are very appreciative of your kind words about our lovely stylist, Dale; also that he is given you the exceptional service we strive to give here at Optima. We value you here at the clinic, we always look forward to seeing you at your appointments.

Sending all of our warm wishes here at Optima x

My appointment

Andy hindle
16th Jun 2024
Team Member: Emma
4.5
Appointment verified by Shortcuts Software

Emma was great asual

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Response from Optima Hair Specialists Ltd

Hi Andy,

Thank you for your kind review. We agree that Emma is a fantastic asset to our styling team, and are ecstatic that you are receiving a 5* service. We appreciate your loyalty to Optima, and always look forward to seeing you at your appointments.

Sending warm wishes from us all at Optima x

Refusion

Majad Rashid
16th Jun 2024
Team Member: Claire
4.5
Appointment verified by Shortcuts Software

Excellent job as always A*****

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Response from Optima Hair Specialists Ltd

Hi Majad,

Thanks for your kind words and loyalty over the years. We look forward to seeing you each appointment, it is always a pleasure catching up with a friend. We hope and strive to continuously provide this type of excellent service, and glad this is your experience with us throughout the years.

Sending warm wishes from us all at Optima x

Laser

Darren Cheslin
16th Jun 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Hi Darren,

Thank you so much for your kind words. We always strive for the most welcoming and proactive reception team, and so glad you receive such. They always look forward to seeing you and having a catch up with a friend. We all look forward to seeing you again soon, Darren.

Sending warm wishes from all here at Optima x

Just what I needed

Ian White
15th Jun 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Great unrushed service

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Response from Optima Hair Specialists Ltd

Hi Ian,

Thank you for your lovely review. We are thankful you receive excellent value for your services, and I wouldn't expected anything less from our lovely Jade. We are super glad to have you in the Optima Family, Ian. We look forward to providing excellent services in the future, and seeing you soon!

Sending all our best wishes from us at Optima x

Refusion

Paul
15th Jun 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Dale always goes above and beyond to make sure that you are happy with the end result. The women on reception are always welcoming and cheerful.

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Response from Optima Hair Specialists Ltd

Hi Paul,

We are super appreciative of your kind feedback. I can also add that we can't be more pleased that you left our clinic happy. Dale is one of all of our trustworthy and lovely stylists. We strive the most welcoming reception team, that are always present and able to make you feel at ease when coming into our clinic. We hope this achieved every single visit for you, Paul. We look forward to seeing you again very soon!

Sending our warm wishes from all at Optima x

Excellent all round!

Michael Coote
14th Jun 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

The work that Dale does and his attention to detail is REALLY superb!

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Response from Optima Hair Specialists Ltd

Hi Michael,

Thank you so much for taking the time to wright such a wonderful review for our stylist Dale.
He really is taking his skills to the next level & we are incredibly proud of him.

We look forward to creating more smiles with you on your next visit.

Warm Wishes,
Optima :)

Refusing

Aqueel
10th Jun 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Simply the best

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Response from Optima Hair Specialists Ltd

Hi Aqueel,

We are super pleased with your kind review. We are grateful to have you as part of the Optima Family for many many years. We thank you for your loyalty, trust and support. It is not overlooked, and we appreciate you.

Looking forward to seeing you soon!

Sending all our love from Optima x

Professional

Kevin
9th Jun 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

A professional stylist, really pleased with the cut!

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Response from Optima Hair Specialists Ltd

Hi Kevin,

Thank you so much for your kind review. We are so glad you are pleased with your cut and the overall service you received from Rhead. We hope to continue meeting your expectations within your appointments. It is always a pleasure to see you, Kevin, we always enjoy having a chat with a friend. We look forward to see you again next time.

Sending warm wishes from all at Optima x

Amazing as per usual

Anonymous
6th Jun 2024
Team Member: Elyssha
5.0

Brilliant as always! Elyshha always delivers and my "Wednesday" appts are always a blessing!

Just try not to interrupt one of her stories or you get the eyes 🤣🤣🤣

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Response from Optima Hair Specialists Ltd

Hi there,

Thanks so much for your kind words! We are glad Elyssha brings so much joy to your appointments!!! We try make our appointments as comfortable as possible, and hopefully you don't interrupt her stories🤣. We are reassured you're in great (and safe) hands. We look forward to seeing you on a Wednesday some time soon!

Sending our warm wishes from Optima x

A life changing experience

Gary Rouse
5th Jun 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Over the last 5 years or so of being with Optima, I always look forward to visiting. The whole team is welcoming, they make you feel at home and they ensure you leave with uplifted confidence. The whole experience from start to finish with Optima really is second to none, the work they do for customers is both life saving and life changing. I wouldn't be who I am today without them. Thank you for everything, the positive impact you have on peoples lives is really beyond measure.

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Response from Optima Hair Specialists Ltd

Hi Gary,

Thank you so much for your generous review! We are absolutely astounded, but mostly glad we have helped you find yourself. It is one of our goal to assist you on your journey, and are always here to talk. Here at Optima, we completely empathise with the overwhelming feelings throughout this process, and others here can sympathise too! We are super lucky to have you as a friend and hope to continue providing a positive impact for you and the rest of the Optima Family.

Sending our love here from Optima x

Great experience

Mel reeves
4th Jun 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Been going for 7 years now and still always welcome as if family

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Response from Optima Hair Specialists Ltd

Hi Mel,

We are super lucky to have a fantastic friend like yourself. It is always a pleasure to see you and catch up. We strive to provide you excellent services through and through, and glad you receive this. Looking forward to seeing you at your next appointment.

Sending our warm wishes from Optima x

Thank you

Lesley Fifer
30th May 2024
Team Member: Jade
5.0

Lovely, friendly staff who helped me find myself again after losing my hair following cancer treatment

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Response from Optima Hair Specialists Ltd

Hi Lesley,

Thank you so much for your kind words! We are so delighted to have been alongside you on your journey. It is always our pleasure and we look forward to seeing again soon.

Sending all our best wishes here from Optima x

Refit

Ian Saville
30th May 2024
5.0
Appointment verified by Shortcuts Software

Very good service. Friendly and efficient

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Response from Optima Hair Specialists Ltd

Hello Ian, thank you for taking the time to leave us such a lovely review! Its always such a pleasure having you in, we will see you soon! :)

Mr

David Jordan
26th May 2024
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Great service. First time I had met Emma, my refussion was done in a warm kind environment. The results are perfect.

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to leave us such a lovely review! We're thrilled to hear that you had a great experience at our salon with Emma. We're also glad that you are happy with the results - that's always our top priority! Thanks again David, we look forward to seeing you again soon for your next visit!

Laser

Darren Cheslin
26th May 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Hello Darren! Thank you so much for your kind words! Always a pleasure having you in 😁 See you soon!!

Class service to the entire team but more importantly, Dale.

Anonymous
25th May 2024
5.0

Dale went up and beyond my expectations. Very personable and clearly a talent to a class team. Keep up the fantastic work and continue thriving my friend.

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Response from Optima Hair Specialists Ltd

Hello! We are so happy to hear that Dale went above and beyond your expectations. Thank you for your kind words about Dale's talents and personality. We are lucky to have such a talented and personable team member. We will make sure to pass on your compliments to Dale :)

Thanks again, we look forward to seeing you again soon!

Wonderful as usual

Kathy
23rd May 2024
Team Member: Elyssha
5.0

Once again, a fantastic visit to Optima. I was seen firstly by Lottie who was delightful. Elyssha, as usual, did a brilliant job with my new system. She is professional and lovely. The lovely girl on reception ordered a taxi for me as chased it up when it was a bit late. Everyone at Optima. Is amazing, turning what could be a difficult experience into a pleasure.

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Response from Optima Hair Specialists Ltd

Hi Kathy,

Thank you for taking the time to leave us a fantastic review. We are delighted that you had a great visit.
We are so happy to hear that Lottie and Elyssha took great care of you. They are both absolutely fantastic! We are also glad that our receptionist was able to assist you in getting a taxi promptly.

We look forward to seeing you again Kathy :) xx

Refusion

Majad Rashid
19th May 2024
Team Member: Claire
4.5
Appointment verified by Shortcuts Software

Excellent job as
Always
Very happy with the service and refusion

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Response from Optima Hair Specialists Ltd

Hello Majad! Thank you for taking the time to leave us a review. We're thrilled to hear that you were pleased with you refusion with Claire. It's always a pleasure to have you visit us at Optima Hair Specialists Ltd :) We look forward to seeing you again soon.

Always suberb

Jay
18th May 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

I am on my second system and styled my hair different, I get confidence and honest opinion from Dale, I actually once waited 8 weeks for decision cuz I wanted to see Dale, I feel the most important part of my appointment is the company and the genuine interest taken by the stylist with their client and Dale is my guy! It's actually a highlight of mine to come and chat to Dale. Top stylist but more importantly a great bloke!

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Response from Optima Hair Specialists Ltd

Hello Jay! Thank you so much for taking the time to leave us such a lovely review! Dale really is a top bloke and stylist! We completely agree that a good relationship between stylist and client is key, and we are happy to hear that Dale has been the highlight of your time here at Opima! We will make sure to pass along your kind words to him!
Thanks again Jay, we look forward to seeing you again soon!

Refusion

Asa Tarrant
18th May 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Amazing service as always. Very intricate and giving great advice to me.

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Response from Optima Hair Specialists Ltd

Hello Asa! Thank you so much for taking the time to leave us such a lovely review! We're so pleased to hear that you had a great experience with our fab stylist Dale! We look forward to seeing you again soon!!

Refusion

Ronan
16th May 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Really good service and very kind as always - special shout-out to Maria aswell!

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Response from Optima Hair Specialists Ltd

Hi Ronan, what lovely words thank you, we really appreciate it thank you x

Another stress free visit

Andy Gosling
15th May 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Another great visit to AHS. Arrived early and was seen early and left ahead of schedule. Elyssha is simply lovely :)

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Response from Optima Hair Specialists Ltd

Thank you for your kind words, Andy. We always strive to be as stress-free as possible for our clients, as we appreciate the potential nervousness of attending appointments. We strive to be the best here at Optima Hair. We look forward to seeing you again soon!

Sending our best wishes here from Optima x

Refusion

Karen Creba
15th May 2024
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

10/10

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Response from Optima Hair Specialists Ltd

We are glad to hear you are happy with you refusion, Karen. Always lovely to see you come in and have a little natter! We hope you feel as fabulous as you look!!

Sending our love from Optima x

Excellent Service As Always

Steve Eaton
15th May 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Brilliant service, yet again.
And, as always, made to feel really good.
And I said yesterday, that Kaz has now also become a good friend too.
Class company. With great employees.

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Response from Optima Hair Specialists Ltd

Thank you, Steve, for the amazing review. We are always glad to hear positive feedback about our stylists. Optima certainly agrees that we couldn't ask for a better team! It is always a pleasure to see you, Steve. We have all made a friend for life :)

All of our best wishes from Optima x

Refusion

Paul Blackmore
13th May 2024
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

Thank you so much for your review, Paul. We are super glad you are pleased with the service Rhead provided! We were so happy to see you this weekend and we always look forward to seeing you again :)

Sending our best wishes here from Optima x

Excellent

Andy
12th May 2024
Team Member: Emma
4.5
Appointment verified by Shortcuts Software

Emma is really good as usual

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Response from Optima Hair Specialists Ltd

Hi Andy

thanks so much for telling us how good emma was, she makes up a big part of our family and we love her dearly and couldnt imagine life without her amazing calming energy. we love her!

thank you for taking the time to do this :)