Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
551 verified reviews
Service
Value
Result
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Atmosphere
Filter by rating

Refusion

Paul Blackmore
12th Jul 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Firstly thank you Pete for an instant response to a recent refusion issue. Karen and colleagues addressed the problem immediately and the result was fantastic. Thank you.Paul

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Paul, we are glad to hear your problem was resolved straight away. We will always help with any problems you may have! See you soon! :-)

Refusion

Paul Blackmore
9th Jul 2023
Team Member: Jade
4.0
Appointment verified by Shortcuts Software

I had a refusion on 7.7.23 at optima. I am disappointed with the look of the refusion as it appears incorrectly positioned making the side look too heavy and it is too far forward. Please could Peter or Karen contact me.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Paul, I understand how disappointing this may be for you. I can see we have got you booked in to get this sorted with our creative director Karen tomorrow, we'll be able to rectify this issue for you. Thank you for giving us the opportunity to get this sorted for you! :-)

Mr

Kabir mahmood
9th Jul 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Its always great to meet jade, and she does a fantastic job.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, Kabir. It's always lovely seeing you! :-)

Refusion

Joseph Homer
8th Jul 2023
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Very professional and articulate. I felt looked after.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, Joseph. We are glad to hear you were well looked after by Dale! :-)

The optima experience

Paul
8th Jul 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Another great addition to the optima team ! My first time meeting Ellise she was very professional and considerant. Well done optima for choosing another great addition to your team.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Paul. We agree Elise is an excellent addition to the Optima family.
See you again, Soon! :-)

Refusion

Satish Dhamija
5th Jul 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Ellysha is very friendly,professional stylist . She is very experienced, always helpful.
Reception staff are very good and helpful

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Satish. We are glad to hear you are well looked after! :-)

Reffusion

Paul Pattison
4th Jul 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Good as ever!

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your feedback Paul. :-)

Review

Asif munir
2nd Jul 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Very good hair cut , polite like all the stylist are

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Asif, we are glad to hear you always have a very good service. :-)

Laser

Darren Cheslin
2nd Jul 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always very helpful polite.

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Darren. :-)

Another superb visit

Stephen Eaton
30th Jun 2023
Team Member: Karen
4.5
Appointment verified by Shortcuts Software

As per usual at Optima, everyone was their usual friendly selves.
I had a couple of visits from owner Pete, during my appointment on this occasion.
Pete is an extremely funny guy, and one of the friendliest and most genuine guys I've ever met. He really is, the best.
Then with my appointment with Karen... Not only is Kaz extremely gorgeous, but she really has become a very dear friend too. And I can discuss things with her, that I could only discuss with someone very close to me.
Which only goes to show, just how wonderful, the people at Optima are.
As I recently had a very depressing time, and Kaz made me feel so good about it all.
Fantastic people, and I was told I was very loved there. By Karen... And Pete.
I love you guys too.
Another superb appointment.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Steve, Kaz is brilliant at what she does and is very understanding, we are glad to here you've had another superb appointment!
It's always a pleasure to have you here at Optima!
We look forward to seeing you soon! :-)

Laser

Darren Cheslin
25th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are very welcoming helpful and polite

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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Darren. Always good to see you! :-)

Refusion

Alvi
25th Jun 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Great service

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback. Always wonderful to see you! :-)

Marvellous as usual

Kathy
21st Jun 2023
Team Member: Fotini
5.0
Appointment verified by Shortcuts Software

This is my second review.. As previously mentioned, Elyssha has been doing my hair for a few years. At yesterday's appointment, Fotini did my hair and, like Elyssha, was professional and kind. She did a great job with my fitting.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kathy. We are so pleased to hear you have had a wonderful experience with Fotini. It's always a pleasure to see you. :-)

Life savers.

Bernadette Hennigan
21st Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I have been going to Optima for approx 15 years now. Pete and his wonderful team are extended family to me. Since I first went for my consultation to now, I have nothing but praise. I have been able to live a normal life again. It is a life changing experience dealing with hair loss. Everyone greets you with genuine courtesy. Pete and all his amazing team are life savers. They have been for me. For countless others too. The reception team are amazing. Their welcome so lovely.

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Response from Optima Hair Specialists Ltd

Thank you very much for your wonderful feedback Bernie. We appreciate your kind words and it is always wonderful to see you! Thank you for being apart of the Optima family.
See you soon! :-)

Hair appointment

Shan
18th Jun 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

I love coming here. Everyone’s so friendly and the whole place is so calm, and welcoming and yet efficient. Ellise was brilliant; so thorough and focused. So
Glad I found Optima!

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Response from Optima Hair Specialists Ltd

Thank you very much for your lovely feedback Shan, we are glad to hear you had a brilliant experience with Elise.
See you again soon! :-)

Laser

Darren Cheslin
18th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always very helpful and polite.

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Value
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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback Darren. Always a pleasure seeing you! :-)

Excellent

Anonymous
17th Jun 2023
Team Member: Karen
5.0

Excellent

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Value
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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback! We look forward to seeing you again! :-)

Hair cut

Kaye Fairfax
16th Jun 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Lovely experience and got once didn’t feel embarrassed about my thinning hair. Lovely head massage too. Will definitely have my hair cuts here in future

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kaye. We are glad to hear you have had a lovely experience and didn't feel embarrassed. It's always wonderful seeing you. :-)

Great

Anonymous
15th Jun 2023
4.5

I have been coming to optima for a very long time, and haven’t always felt like my concerns are always being listened to (colour issues). However, Maria was brilliant and genuinely cared. She also did a great job with my refusion!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, I'm glad to hear you had a wonderful service with Maria. We will be more than happy to help with any concerns you may have, please feel free to call us, we are always on hand and our customer satisfactory is always our highest concern. please get in touch, our reception team will be happy to help. :-)

Refusion

Andy
14th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Another top class haircut and refusion, Always helpful and wants the best results for her clients.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy. Always appreciate your feedback! :-)

Re fusion

Chris Brennan
14th Jun 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Excellent stylist

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Chris, it's always good to see you. :-)

Superheroes

Deborah Rees
13th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Just a fabulous place to go. I have Emma & she is just so professional at what she does getting my colour spot on the first time she did it
It’s a pleasure to go there, you are made to feel welcome as soon as you walk through the door .

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind works Deb, we agree, Emma is brilliant.
We are so glad to hear you feel welcome each time you visit us. Always lovely to see you! :-)

Laser

Darren Cheslin
11th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff always helpful and polite

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Value
Result
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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren, Always a pleasure seeing you! :-)

Recent appointment

Janet jolly
10th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

She was extremely friendly and it was a pleasure to have my hair done by her

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Janet. It's always a pleasure to see you! :-)

Always great to chat with Emma whilst having haor fone!

Dawn Stephens
9th Jun 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

I wnjoy our conversations & Emma is an excellent stylist

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Dawn. We agree, Emma is an excellent stylist! :-)

Always excellent customer service

Martyn
8th Jun 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

The staff at Optima are always friendly and go the extra mile. My stylist Emma is amazing. If you are a new client just starting out on your journey. I couldn’t recommend them enough they put you at ease and go through each process with you.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Martyn, we really appreciate your kind words!
It's always lovely seeing you. :-)

Best In the World!

Gareth Warnock
6th Jun 2023
Team Member: Jade
5.0

I have been wearing hair systems for the last 24 years, and have been to many saloons and " hair replacemnt specialists" all over the UK, USA and Canada. And can confidentley say that Optima are in a league of their own, both with quality and durability of their hair systems. I have been a customer since 2016 and always been very happy with the service and result that I have recieved, so would have no problem in reccommending them to anyone suffering from hair loss.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Gareth. This really is wonderful to hear and we are so happy to have you as part of the Optima family! See you soon! :-)

Best In the World!

Gareth W
6th Jun 2023
Team Member: Jade
5.0

I have been wearing hair systems for the last 24 years and have been to hair saloons and " replacement specialists " all over the Uk, USA and Canada. And can confidently say that Optima are in a league of their own both with the quality and durability of their hair systems providing the most natural look that I have seen. I have been a customer of Optima since 2016 and the have been very happy with the service I have revieved and would have no problem reccommending them to anyone that is suffering from any form of hair loss.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Gareth. This really is wonderful to hear and we are so happy to have you as part of the Optima family! See you soon! :-)

Good job

Paul Pattison
6th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always good.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback, Paul. We look forward to seeing you soon! :-)

Laser

Darren Cheslin
4th Jun 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and polite.

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Value
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Response from Optima Hair Specialists Ltd

Thank you for your feedback Darren, we are glad to hear you are always happy with your reception experience! :-)

Brilliant

John
4th Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Jade was superb today . She did a fitting for me which I wasn’t expecting ( because of time) but made me feel amazing . Thank you so much

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Response from Optima Hair Specialists Ltd

Thank you for your feedback John, we are so glad to hear you were pleased with your service, Jade really is brilliant! :-)

Refusion

Richard Lucyszyn
4th Jun 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

Helpful with the issues I have raised regarding bonding. Careful explained the process and hopefully resolved my problems . Made it clear that notes were included on my file.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Richard, we are glad that we could help and resolve your issues. We are always here to help, support and advise in anyway we can!
We look forward to seeing you again! :-)

Excellent service

Majad Rashid
3rd Jun 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Excellent and professional as always

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Response from Optima Hair Specialists Ltd

Thank you very much for your feedback, Majad. See you again soon! :-)

FANTASTIC SERVICE AS ALWAYS

Andy cartwright
3rd Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I just love this place and the people are fantastic and there knowledge of products are great.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Andrew, it's honestly a pleasure having you here at Optima! We always look forward to seeing you! :-)

Hair

Gurpreet Judge
2nd Jun 2023
Team Member: Aaliyah
4.5
Appointment verified by Shortcuts Software

Ali yah is great I’m sad she’s going to Australia ☹️ give her a pay rise so she stays

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Response from Optima Hair Specialists Ltd

Haha! thank you for your feedback Gurpreet! Aaliyah will certainly be missed! :-)

Very pleased…

Cathy
1st Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

…Jade always does a great job.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Cathy! We agree, Jade is amazing! We look forward to seeing you again soon! :-)

Another fabulous look

Christine Shelton
1st Jun 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

My confidence is soaring again, I was made to feel like the queen, thankyou to all you lovely ladies on reception who make me so at ease, and big thanks as always to Jade xx

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback, Christine! You always look fabulous!! It's always a pleasure to see you! :-)

Excellent as always

Joe Anson/Beech
1st Jun 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I love coming to have my hair done.. this is something that I never thought I’d ever say.. Emilie was lovely .. very attentive friendly and great at what she does ..

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Joe! We are so glad to hear you loving coming to us! It's always a pleasure to have you here! :-)

Amazing as always

Benjamin Godwin
31st May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Couldn’t fault anything. Perfect service and feel/ look great

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ben, we really appreciate it! See you again, soon! :-)

Optima

Havraj Ghuman
29th May 2023
Team Member: Jade
5.0

The team are absolutely Brilliant, from reception to my therapist. Again Thank you for everything.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Havraj, it's wonderful to hear your kind words. You are always more than welcome! :-)

Fantastic service

Aqueel
28th May 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Wonderful and compassionate at Optima

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Aqueel, it's always a pleasure to see you! :-)

Refusion

Craig
27th May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

11/10

Jade & Elise

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Craig. 11/10 is brilliant to hear! :-)

Welcoming friendly service

Surinder
26th May 2023
5.0
Appointment verified by Shortcuts Software

Since starting the treatment I can’t fault the staff and service. They’re always friendly and helpful.
Any issues are resolved. Pete and a member of were there today to help out with an issue I had. Thank you.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Surinder. We are always happy to help in any way we can! It was lovely to see you. :-)

Fantastic service

Lexi
26th May 2023
Team Member: Aaliyah
5.0
Appointment verified by Shortcuts Software

Great service as usual , stylist is so friendly and professional and always makes my hair look beautiful ?

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Lexi. We are so glad to hear you left happy! We look forward to seeing you soon! :-)

Optima!!!

T
26th May 2023
Team Member: Emma
4.5
Appointment verified by Shortcuts Software

Been using optima for 10+ years.. service, staff and building facilities are always on point. Stylists go the extra mile making sure your happy when you leave..!!?

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Response from Optima Hair Specialists Ltd

Thank you for your feedback. We are glad to hear you are always happy with the service and staff. Always a pleasure to see you. :-)

Huge thank you for my experience today

Anonymous
24th May 2023
Team Member: Jade
5.0

Where to even begin, my hair has been at the core of my insecurities for the past 5 or so years now, I’ve always wanted to do something about it and Optima has given me the opportunity to do that!

Right from my first consultation with Pete, I felt understood and assured that something could be done about my biggest insecurity. My interactions since then either via email or in person have been the definition of exceedingly excellent care and customer service.

Jade, wow, I’m struggling to find the words to express to you how truly grateful I am for what you have done for me. You’ve given me back a young spirit and confidence that I haven’t felt in what feels like forever! You’re a true professional and I greatly respect and appreciate your attitude and approach to your work, the perfect balance of giving the client what they want but also offering your opinion and expertise! I felt as though I could really trust you and I apologise for being a speechless mess at the end, it’s not often that I don’t have something to say haha! Thank you so much, truly!

Again thanks to you all, what a lovely, supportive team, it was lovely to meet a few new faces today as well!

I look how I feel I should look, and it feels right!

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Response from Optima Hair Specialists Ltd

Thank you so much for your wonderful feedback, this honestly means so much to us here at Optima!
You have truly touched the hearts of all our staff, your kind comments have really resonated with us and it's people like yourself that are the reason why Pete does what he does and why our stylists work so hard!

We look forward to seeing you soon with your head held high, feeling exactly how you should! :-) <3

New Unit

Andy
23rd May 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I had a new unit and it's outstanding, the cut from Jade is unbelievable, I do not even have to use a brush on,, just products and my hands.
Thank you Jade

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Andy, we are so glad to hear you are happy with your new unit! Jade is brilliant at what she does!
See you soon! :-)

Refusion

Chris Wright
23rd May 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Brilliant as always

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Chris! We look forward to seeing you soon! :-)

Best salon ever!

Shell Chandler
23rd May 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Fantastic service , friendly and comfortable experience.
Always leave feeling good, and confident!
After such difficult times you guys are my rocks!

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind words Shell, it's always a pleasure to have you here! We are always a phone call away! :-) <3

Laser

Darren Cheslin
21st May 2023
5.0
Appointment verified by Shortcuts Software

Staff on reception are always welcoming and polite.

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Response from Optima Hair Specialists Ltd

Thank you for your wonderful feedback Darren, always a pleasure to see to you. :-)