Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
549 verified reviews
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Professional

Imran
22nd Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always looked after at optima! Always happy when I leave!
Highly recommend

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Response from Optima Hair Specialists Ltd

That's extremely kind Imran, thank you for for taking the time to leave such lovely feedback! We’re glad that you’re always happy when you leave :)
We look forward to seeing you again soon!

Wvweyone is so lind and helpful, feels a lit like family.

Dawn Stephens
22nd Dec 2023
Team Member: Emma
4.0
Appointment verified by Shortcuts Software

I woukde just like to thank you all fir being so lovely !

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Great service

Susan Polan
21st Dec 2023
5.0
Appointment verified by Shortcuts Software

Lovely stylist,very skilled and careful.
My hair looks fab.

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Response from Optima Hair Specialists Ltd

Thank you so much Susan, we love to hear that you're looking fab over the Christmas Holidays!

We look forward to seeing you again soon!! Have a lovely Christmas :)

Another great year with Optima

Anonymous
21st Dec 2023
5.0

This is my 5th year with Optima and once again they have gone above and beyond to keep my hair looking fresh. Jade, Pete and all the team have been amazing again this year and I can’t thank them enough.

Merry Christmas to team at Optima,

Much love

Phil

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely words, we love having you a part of our family! we look forward to sharing many more years with you! :)
We wish you a very merry Christmas and a happy new year!!

- The team at Optima Hair Specialist's

Excellent Service As Usual

Stevie Eaton
20th Dec 2023
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As per usual, the receptionists, were the first to welcome me. And as I'd arrived a little early, I got a cup of coffee too.
The Karen eventually did her usual magic, and made my hair look absolutely amazing again, as always.
I could ask for a better service at Optima, and I get that, every time.
Pete and Kaz have together, made me feel great, during the years, I've been coming to Optima.
Extremely pleased.
As always.

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Response from Optima Hair Specialists Ltd

Hi Stevie,
Thanks for you so much for taking the time to write such a lovely review, We're very pleased to have you as a part of the optima family :)

We look forward to seeing you again soon.
Best wishes,
The team at Optima Hair Specialists

My experience

Anonymous
18th Dec 2023
5.0
Appointment verified by Shortcuts Software

Greeted at reception with a warm welcome and smiles every time you enter.
It’s nice they all know your first name and address you like their family.
The experience with the stylist (I’m rubbish with names but she had red hair) was absolutely amazing … she asked questions about what I wanted, took time to re-affirm and made great conversation about anything and everything to make me feel comfortable.
Little did she know I have a customer for 12 years.
Peter M, the owner took time to say hello and check everything was ok. In my opinion people buy people and this guy is genuinely the most caring and humble person I have come across. He knows or remembers every little detail.
After a wow experience the whole time I was there. I would highly recommend Optima to the world. Definitely the best in the business.

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to write such a lovely review. We are thrilled you enjoyed your time with us and were made to feel at home. Knowing that our efforts have had a positive impact means the world to us. Thank you for being a part of the Optima family for 12 years!!

Your kind words have really made our day :)

Warm regards,
The team at Optima Hair Specialists Ltd

Laser

Darren Cheslin
17th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and polite.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren, we look forward to seeing you again soon :)

Unbelievably fantastic service

Kathy Morris
14th Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

This Is my third review but after my visit yesterday, I have to comment. I have been going to Optima for 14 years or so. I had a problem with my system this week. Optima fitted me in for an emergency appointment at what must be a very busy time for them. Elyssha and the young lady who assisted her were wonderful. They sorted me out in no time, meaning that I was all set for Christmas. The reception staff were lovely as usual. Also thanks to Pete. I can't praise Optima enough. I don't know what I would do without them.

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Response from Optima Hair Specialists Ltd

Dear Kathy,
Thank you for your kind words and for taking the time to leave us a review! It is our pleasure to be of service to you, and the team is thrilled you were able to attend your appointment in time for Christmas. We appreciate your loyalty and that you continue to choose Optima, and we are proud that our staff were able to help you out in this time of need. We thank you again and hope to have the pleasure of welcoming you back soon.

Warm regards,
The Team at Optima Hair Specialists Ltd.

Fitting

Fuzrana
13th Dec 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Amazing

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Response from Optima Hair Specialists Ltd

Hi Fuzrana,
Thank you for taking the time to share your positive experience with us. The team here at Optima Hair Specialists Ltd are so pleased to hear that you had an amazing time at the salon.
Our team are committed to providing the best treatments and services, and we are delighted that we have been able to exceed your expectations.
We look forward to seeing you again soon.
Best wishes,
The team at Optima Hair Specialists Ltd

The optima experience

Paul
12th Dec 2023
5.0

Yet another good addition to the optima family well done optima! As per usual the ladies at reception are very welcoming .

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Response from Optima Hair Specialists Ltd

Hi Paul,
Thanks so much for your kind review. We are delighted to hear that you enjoyed visiting us! Our team take great pride in ensuring that every guest feels welcomed in our home. We hope to see you again very soon.

with love

us :-)

Laser

Darren Cheslin
12th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful

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Response from Optima Hair Specialists Ltd

Thank you for the kind words Darren, we really appreciate it! :) We look forward to having you in with us very soon!!

Laser

Darren Cheslin
10th Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful.

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Response from Optima Hair Specialists Ltd

Hi Darren,

Thank you so much for your kind words about our reception staff. We really appreciate your positive feedback. Here at Optima Hair, we take great pride in making sure our clients feel comfortable and welcome. We hope to see you again soon.

Thanks again for your review.

All the best,
The Team at Optima Hair

Hair system

Raj chopra
8th Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Always a pleasure, she is very nice and professional, understanding..made me look 10 years younger. So everyone says. Thank you .

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Response from Optima Hair Specialists Ltd

Thank you for taking the time to write such a kind review Raj :) Elyssha certainly does know how to work her magic! Always such a pleasure having you in, we look forward to seeing you again soon!

Dog friendly visit

Andy Gosling
7th Dec 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Very relaxed and the dog loved it too

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Response from Optima Hair Specialists Ltd

Thanks so much for your review Andy! We hope to see you and little Oatie again very soon :-)

Love this place

Jonathan winfield
6th Dec 2023
5.0
Appointment verified by Shortcuts Software

Love thus place. Always excellent service and so friendly

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Response from Optima Hair Specialists Ltd

Thank you for writing such a lovely review Jonathan, It's thanks to fab customers like you that we are able to keep providing great service. We love having you as a part of our Optima family :)
Look forward to seeing you again soon!!

Laser

Steven ram
6th Dec 2023
5.0
Appointment verified by Shortcuts Software

Been coming here for years - saw fantastic results straight away - thank you Pete and Annie for looking after me

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback Steven. We are so happy that you have been a part of the Optima family for all these years! We look forward to seeing you again soon :)

Above & Beyond.

Neil Powell
5th Dec 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

From entering, Maris was professional. She came to meet me, pit me at ease and checked when I needed. I was so impressed by her dedication and quality of work. Thank you so much.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback Neil. We agree, Maria is a fantastic stylist!! We look forward to seeing you again soon :-)

Second to none

Alan Worboys
5th Dec 2023
5.0
Appointment verified by Shortcuts Software

From the very first meeting, through to fitting and every visit since, the greeting and service you receive is amazing.
Yes there are others that try to replicate what Optima do, but only Optima do it right, great team all around

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Response from Optima Hair Specialists Ltd

Thank you for leaving such a thoughtful review Alan, it is always such a pleasure having you in. :)
We look forward to seeing you again soon!!

Laser

Darren Cheslin
3rd Dec 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Darren! We look forward to seeing you again soon :)

Great service.

Susan Polan
2nd Dec 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I needed some guidance with how to treat my unit and Elyssha sorted it brilliantly.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Susan, always a pleasure having you in :) See you soon!

The best and only place I'll go!

Candy
1st Dec 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Since finding Optima 7 years ago, I just couldn't imagine going anywhere else. The day I walked in there, they changed my life.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such kind feedback . Its so lovely that you have been a part of the Optima family for 7 years! Its always an absolute pleasure having you in Candy! We look forward to seeing you again soon :)

Hair-tastic!

Anonymous
1st Dec 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

After a 3 year absence, the original musketeer has re entered my hair universe! Fantastic appt! God bless you ma'am!

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave such lovely feedback. Jade always knows how to work her magic on our fabulous clients :) We look forward to seeing you soon!!

Recent visit

Rhoda
1st Dec 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Thank you for fitting me in and sorting out my problem at short notice. The girls on reception are wonderful and so friendly and helpful. Thank you Emma. You are so professional and did a first rate job. You're a star !

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Response from Optima Hair Specialists Ltd

Thank you so much for your kind feedback Rhoda! We will always do our best to help lovely clients like you :) We look forward to seeing you again soon!

Simply excellent.

Michael Coote
1st Dec 2023
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Such a good job done be with genuine warmth and politeness. Well done Dale.

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Response from Optima Hair Specialists Ltd

Thank you for your kind feedback Michael! Its always a pleasure having you in :)
We look forward to seeing you soon!

Hair Unit adhesion, fitting and styling

Shirley Wilkinson
30th Nov 2023
Team Member: Maria
5.0
Appointment verified by Shortcuts Software

Maria was pleasant, friendly and knowledgable. Always has been in the times I have had the pleasure of meeting her before. I had my unit re-fitted along with the re-styling of unit, which was great, so had a different style this time. It all went smoothly and in a timely manner. I was so satisfied, what more can you ask for.. I know there is a reception evaluation in the next section of this review but it’s a tick box review, you can’t really embellish the review. Especially when they go above and
beyond. Optima RECEPTION girls are brilliant!!! So Helpful, pleasant, they go out of their way to ensure your appointments are booked, at times that suits you, especially if like me, I tend to have a lot of hospital appointments, so I need to swop my appointment times and days a lot. But they always accommodate me. They help me so much especially with parking. You know something, every person I have had the privilege to meet at Optima, in what ever capacity, have been so pleasant, they are so knowledgeable in what ever they do and go out of their way to make you feel relaxed and whole again, especially when you walk out of their door, without your head covering. Thank you for the service you give to us all, along with the free services you provide to charities.
Thank you ALL x x x

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Response from Optima Hair Specialists Ltd

Thank you so much for your incredibly kind feedback Shirley, knowing that our efforts have had a positive impact means the world to us. Thank you for your support and for being such a wonderful friend of ours! Your thoughtful and generous words have truly made our day. It is always so lovely to see you! Thank you for being apart of the Optima family.
We look forward to seeing you soon! :)

Excellence as always

Jemima
30th Nov 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Fantastic service as always from elyssha. Will definitely book with her again xx

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback Jemima. We look forward to seeing you again soon! :)

Fitting

Andy
30th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Always a pleasure to see Jade ,as usual fitting was perfect, hair looks amazing,i

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to review us.
Its always a pleasure to have you in Andy! :)

Laser

Darren Cheslin
26th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you Darren, Always a pleasure to have you in! :)

Super hair systems fit men and women

Anonymous
24th Nov 2023
5.0

As always it is a pleasure to have my system realigned Jade is so lovely and the reception girls make each. visit such a pleasure

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Response from Optima Hair Specialists Ltd

Thank you so much for your lovely feedback! Always a pleasure having you in :)

Mrs

Karen Creba
23rd Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Brilliant service as usual from the moment I walked into reception. Jade is very professional.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Karen!
We loving seeing you! :-)

Monthly refusion

Ramesh
22nd Nov 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

She’s good, i mean she ok, alright she’s very good kind of, kind of ok

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Ramesh! We agree, Elise is very good, well, very very good!! ;-)
See you soon!

Amazing, as always.

Harry Hopkins
21st Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Amazing service as always. Always feel super comfortable and at ease - Jade is fantastic. Absolutely love my hair. Everyone on reception were super lovely too, nothing ever seems too much hassle.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback Harry, it's always so so lovely seeing you!
See you soon! :-)

Optima

Kathy Greenfield
20th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

My hair looked great when Jade finished it. She is excellent. My husband thought it looked good as well!!

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Response from Optima Hair Specialists Ltd

Thank you for your feedback Kathy, you always look wonderful.
We are glad to hear your husband liked your hair too! :-)

Laser

Darren Cheslin
19th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming polite and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your feedback as always Darren, Its so wonderful seeing you each week! :-)

Fitting

ShehrYar Khan
19th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Good service - credit to riad aswell who started the fitting off finished by Jade

Excellent service as always

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to review us.
Our new stylist Rhead is becoming quite the firm favourite among our fantastic team :)

Optima Team :)

Excellent Service Every Time

Luke Beardsley
18th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I've been going to Optima for nearly five years. I have always had an excellent service from every stylist I've met. The company is very friendly and professional and I would recommend it to anyone.

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Response from Optima Hair Specialists Ltd

Thank you so much for your feedback Luke!
We really appreciate you, thank you for choosing Optima.
See you soon! :-)

New system

Rekha
16th Nov 2023
2.0
Appointment verified by Shortcuts Software

Hair stylists are lovely
It was a incorrect highlights on the new system for which I have to wait all this time
Jade agreed immediately once she looked at the order colour and my existing system as she ordered it

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Response from Optima Hair Specialists Ltd

Hi Rekha, we are sorry you never had your usual experience this time round and you had an issue with your system, rest assured we will sort that out for you immediately. As a valued customer of ours for 15 years we value feedback like this lot , thank you.

If you could email [email protected] he will get straight onto it with the factory.

Friday 10th November

Ian Saville
12th Nov 2023
5.0
Appointment verified by Shortcuts Software

Excellent. Listened to my needs. Did a great job.

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Response from Optima Hair Specialists Ltd

Thank you so much Ian for your feedback,
We aim to always be your 5 star Hair specialist.
see you soon :)

Service with a smile

Kevin B
12th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Yet another successful Optima Hair experience... I found Jade, such an expert and professional as ever, just like all the members of the Optima Hair team, always friendly yet professional at all times, great service!

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Response from Optima Hair Specialists Ltd

Kevin, thank you so much for your feedback.
Being a friendly but professional establishment is incredibly important to us &
We want you to always feel safe with our team, so thank you again for your feedback :)

Awesome appt!

Anonymous
10th Nov 2023
Team Member: Emma
4.5

Brilliant appt! Emma did awesome with my Barnet! Granted it's not a short back and sides style i have and she pays attention to to all the little dots i draw on myself! I have 4 amazing stylists now in Wednesday(Elyshha), Fotini, Jade and Emma! I feel like Dogtanion!

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Response from Optima Hair Specialists Ltd

Thank you so much for this Review! Emma is a fantasticly attentive stylist, were glad you agree!
Your mustketeers await your next appointment dogtanian ;)

Refusion

Craig
10th Nov 2023
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

10/10 as always

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Response from Optima Hair Specialists Ltd

Thanks craig, we look forward to seein you soon!

Optima Team :)

Thank you!

Paul Yates
10th Nov 2023
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I always feel great after my appointments at optima, but yesterday felt extra special to me. I’ve been pretty low recently and my appointment with Elyssha yesterday was the pick me up and the confidence boost I needed! I actually got a little emotional at the end because I was so happy with the job that she had done, it was the first time since I first had my system fitted that I was overcome with emotion and the realisation of how happy I am now that Optima has given me this opportunity! She was kind enough to give me a hug at the end too! Thank you everyone, I appreciate you all!

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Response from Optima Hair Specialists Ltd

Thank you so much Paul, we really do appreciate you too.
we get equally as much as a lift as you do!
Seeing our customers get their confidence back and holding their head high again is exactly why we do what we do.
This is incredibly heart warming for us here at Optima &hugs are always welcome :)

See you soon Paul.

Refusiom

Karun Dewan
8th Nov 2023
5.0
Appointment verified by Shortcuts Software

Lovely work

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Response from Optima Hair Specialists Ltd

Hi Karun,

Thank you so much for your review.

We hope to see you again soon :)

Refusiom

Karun Dewan
8th Nov 2023
5.0
Appointment verified by Shortcuts Software

Lovely work

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Response from Optima Hair Specialists Ltd

Thank you so much Karun,
we look forward to seeing you again soon :)

The optima experience

Paul
8th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

I had the pleasure of having Emilie styling my new hair. I was a bit apprehensive at first as my original stylist was no available. But Emilie done a good job once again optima has not disappointed thank you all at optima .

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Response from Optima Hair Specialists Ltd

Hi Paul,
we are glad that you have been put at ease in knowing that you are safe in all our stylists hands.

see you soon, Thank you so much for your feedback :)

Amazing as always

Benjamin Godwin
7th Nov 2023
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Amazing service as always. Couldn’t be happier

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Response from Optima Hair Specialists Ltd

Ben thank you for your feedback.

were glad that we be consistent in keeping you happy :)

see you soon.

Laser

Darren Cheslin
5th Nov 2023
5.0
Appointment verified by Shortcuts Software

Reception staff are always friendly polite and helpful.

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Response from Optima Hair Specialists Ltd

Thanks Darren,
we believe in creating the happiest helpful environment throughout.
see you soon :)

A cut above the rest

Jason
4th Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Always feel well looked after. Thank you for restoring my confidence.

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Response from Optima Hair Specialists Ltd

Thank you so much Jason, we are so glad to hear the confidence Optima has given you.
See you again, Soon! :-)

Great service

Susan Polan
2nd Nov 2023
Team Member: Emma
5.0
Appointment verified by Shortcuts Software

Optima provided the usual high standards and great skill.
It's always a pleasure to come for an appointment.

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Response from Optima Hair Specialists Ltd

Thank you for you kinds words! Glad you were happy with your service as always! it's always a pleasure to have you Sue :)

Good friendly service

Hilary Ford
1st Nov 2023
Team Member: Emilie
5.0
Appointment verified by Shortcuts Software

Emilie worked with Claire on my hair. Claire was very pleasant & interested in how I liked my hair & how to style it. Both girls were friendly & fun, my hair looked great & I enjoyed my appointment.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely feedback! so glad you enjoyed your service with our fab stylists!
Always great to have you! we look forward to seeing you next time :)