Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
399 verified reviews
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Refusion

Ronan
16th May 2024
Stylist: Rhead
5.0
Appointment verified by Shortcuts Software

Really good service and very kind as always - special shout-out to Maria aswell!

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Another stress free visit

Andy Gosling
15th May 2024
Stylist: Elyssha
5.0
Appointment verified by Shortcuts Software

Another great visit to AHS. Arrived early and was seen early and left ahead of schedule. Elyssha is simply lovely :)

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Response from Optima Hair Specialists Ltd

Thank you for your kind words, Andy. We always strive to be as stress-free as possible for our clients, as we appreciate the potential nervousness of attending appointments. We strive to be the best here at Optima Hair. We look forward to seeing you again soon!

Sending our best wishes here from Optima x

Refusion

Karen Creba
15th May 2024
Stylist: Maria
5.0
Appointment verified by Shortcuts Software

10/10

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Response from Optima Hair Specialists Ltd

We are glad to hear you are happy with you refusion, Karen. Always lovely to see you come in and have a little natter! We hope you feel as fabulous as you look!!

Sending our love from Optima x

Excellent Service As Always

Steve Eaton
15th May 2024
Stylist: Karen
5.0
Appointment verified by Shortcuts Software

Brilliant service, yet again.
And, as always, made to feel really good.
And I said yesterday, that Kaz has now also become a good friend too.
Class company. With great employees.

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Response from Optima Hair Specialists Ltd

Thank you, Steve, for the amazing review. We are always glad to hear positive feedback about our stylists. Optima certainly agrees that we couldn't ask for a better team! It is always a pleasure to see you, Steve. We have all made a friend for life :)

All of our best wishes from Optima x

Refusion

Paul Blackmore
13th May 2024
Stylist: Rhead
5.0
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

Thank you so much for your review, Paul. We are super glad you are pleased with the service Rhead provided! We were so happy to see you this weekend and we always look forward to seeing you again :)

Sending our best wishes here from Optima x

Excellent

Andy
12th May 2024
Stylist: Emma
4.5
Appointment verified by Shortcuts Software

Emma is really good as usual

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Response from Optima Hair Specialists Ltd

Hi Andy

thanks so much for telling us how good emma was, she makes up a big part of our family and we love her dearly and couldnt imagine life without her amazing calming energy. we love her!

thank you for taking the time to do this :)

The optima experience

Paul
12th May 2024
Stylist: Dale
5.0
Appointment verified by Shortcuts Software

Dale has become a master when it comes to hair and styling . He always goes that extra mile in ensuring that you are happy with the end result he is another great addition to the optima family.

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Response from Optima Hair Specialists Ltd

Hi Paul,

Thank you so much for your kind words and for taking the time to leave us a review. We're so glad to hear that you had a great experience with Dale. It means a lot to us that he impressed you with his hair styling skills and his commitment to making sure you are happy with the end result. He truly is valued at our Optima family and we're lucky to have him.

Thank you for your comments. :-)

From the Family at Optima

Great experience as always.

Stephen Mumby
11th May 2024
Stylist: Claire
5.0
Appointment verified by Shortcuts Software

This was the first time for me having my hair done by Clair, great relaxed atmosphere, really pleased with my cut an refusion.

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Response from Optima Hair Specialists Ltd

Hi Stephen , thank you so much for taking the time to say that it means the world to us. Claire is amazing and shes getting loads of amazing feedback she will be chuffed to hear this. thank you x

Great service!

Anonymous
11th May 2024
Stylist: Emma
5.0
Appointment verified by Shortcuts Software

I love Optima, their people and their product! They have given me my confidence back. My appointment today was with Emma. She was incredibly helpful and supportive. Everyone here is.

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Response from Optima Hair Specialists Ltd

We love Optima too! We also love hearing amazing feedback like this thank you so much :-) Emma is a star, we all love her dearly as clearly you do to. Thank you for this she will be chuffed to bits :-)

Dale

Anon
10th May 2024
2.0

Dale is a brilliant stylist, he can take a bit more time than other stylists but he does a really good job.
Happy with my stylist but unfortunately I wasn’t very happy with my experience at the front desk, I understand sometimes it is busy so the girls can take a bit of time to speak to you however on this occasion I was waiting very uncomfortably as all the girls were having inappropriate conversations among themselves, felt very uncomfortable listening and felt a bit silly standing there whilst nobody acknowledged me.
When I was acknowledged, the girl I went to didn’t want to serve me and passed me to her colleague who didn’t really engage with me (not sure if she was new), not one of the best experiences with Optima during the short amount of time I have been going and unfortunately I don’t think it will be the last.

Dale is a brilliant lad.

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Response from Optima Hair Specialists Ltd

Thank you so much for this constructive review. We have a brand new team on reception with everyone on there being with us under a year and i want them to know how important it is how we feel as hair loss sufferers walking into a clinic and how embarrased we can feel, People can get distracted as we know but i love the fact you have brought it to my attention.

We have been getting amazing feedback for the reception team especially with them being so new but i want to keep them at the top of their game and reviews like this will help me do that.

Thanks again for taking the time to tell us how we are doing and how we can constantly improve.

Pete x

New system / style

Debbie Blundell
10th May 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

I cannot praise you guys enough. I have been a customer for many years after Pete saved me from a scam company. Everyone is always so kind and helpful, reception staff are sweethearts and Jade is my feel good factor, always so supportive and knows exactly what I need. She is my hair glam Queen. I hope you all know just how important you are and the impact you have in peoples lives. Love you all ❤️

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Response from Optima Hair Specialists Ltd

Awwwww Deb thank you so much for your kind words. We are thrilled to hear that you've had a great experience with us :-)

We appreciate that you've taken the time to share your love for us. It means a lot knowing that we have made such a positive impact in your life and Pete and Jade always speak so highly of you, they said they have known you for years and years!

Thank you so much for being a part of our family and we can't wait to see you again soon :)

With special love from all of us at Optima xx

Smith

Janet
9th May 2024
5.0
Appointment verified by Shortcuts Software

Friendly and helpful service always a pleasure to go hair much better must keep up advice and treatments

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Response from Optima Hair Specialists Ltd

Hi Janet,

Thank you so much for leaving such a kind review. We are delighted to hear that you had a positive experience at Optima and that you were happy with your hair. We take great pride in providing friendly and helpful service to our clients, so we are thrilled to know that this was reflected during your visit.

We also appreciate your commitment to maintaining your hair's health with our advice and treatments. Our team is always here to support you on your hair journey. :)

Best regards,
The Team at Optima

Simply the best

Paul Pattison
4th May 2024
Stylist: Karen
5.0

Always enjoyable.

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Response from Optima Hair Specialists Ltd

Hi Paul,

Thank you for taking the time to leave a review! We are thrilled to hear that you had an enjoyable experience with us at Optima Hair Specialists Ltd. It is always our goal to provide excellent service and leave our clients feeling satisfied.

We truly appreciate your support and look forward to seeing you again soon.
Best wishes,
The team at Optima Hair Specialists Ltd :)

Hair system

Raj
30th Apr 2024
Stylist: Izah
4.0
Appointment verified by Shortcuts Software

She is very good and understanding

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Response from Optima Hair Specialists Ltd

Hi Raj,

Thank you for taking the time to leave us a review. We are delighted to hear that you had a positive experience with our team. We strive to provide exceptional service and it is always a pleasure to know when we have succeeded.
We look forward to seeing you soon,
Best wishes, from the Optima team :)

Amazing service as always

laura savage
26th Apr 2024
Stylist: Emma
5.0
Appointment verified by Shortcuts Software

It was amazing to see the team again. Warm welcome as soon as you step through the door and excellent service throughout. I’ve never seen Emma before but she was really lovely and accommodating and helped me to make decisions that I was unsure about. Optima is a wonderful place that has changed my life and I truly don’t know where I’d be without you all.

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Response from Optima Hair Specialists Ltd

Hi Laura,

We are glad that our stylist Emma was able to provide you with excellent service and helped you with the decisions you were unsure about. Our team at Optima Hair Specialists Ltd strives to make sure our clients feel comfortable and confident in the choices they make for their hair :)

It is always a pleasure to see familiar faces and to know that we have made a positive impact on our clients' lives. Thank you for your kind words and for choosing us as your salon. <3

Laser

Darren Cheslin
21st Apr 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Response from Optima Hair Specialists Ltd

Dear Darren, Thank you so much for taking the time to leave us such a lovely review. We truly appreciate your kind words about our reception staff and are glad to hear that they always make you feel welcome and valued. 😊

Mr

David Jordan
21st Apr 2024
Stylist: Rhead
5.0
Appointment verified by Shortcuts Software

2nd time Rheed has done my refussion, on both occasions i will give top marks. Great job

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Response from Optima Hair Specialists Ltd

Hi David, thank you for taking the time to leave such a lovely review. We are delighted to hear that you enjoyed your service with Rhead! We look forward to seeing you again soon 😊

Professional

Kevin
21st Apr 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

Absolutely fantastic service and professionalism by stylist Jade and all staff at OHS

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Response from Optima Hair Specialists Ltd

Hello Kevin, Thank you so much for taking the time to leave us such a lovely review! We are delighted to hear that you had a fantastic experience with stylist Jade and the rest of our team at Optima. We truly appreciate your kind words and we will make sure to pass on your praise to Jade and the rest of the team. We look forward to seeing you again soon !! 😊

Unit fitting

Majad Rashid
20th Apr 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

Excellent and professional in every manner, new unit fitted and cut in perfectly, am very pleased

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Response from Optima Hair Specialists Ltd

Hi Majad! We are thrilled to hear that you had an excellent experience with us. Thank you for taking the time to leave this positive review. We look forward to welcoming you back soon for your next visit. Thanks again for your kind words! 😊

Excellent as always

Majad Rashid
20th Apr 2024
Stylist: Dale
4.5
Appointment verified by Shortcuts Software

Very professional job

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Response from Optima Hair Specialists Ltd

Hello Majad, Thank you so much for taking the time to leave us a review! We are very pleased to hear that you had a positive experience here at Optima. We look forward to seeing you again soon!

Great service.

Susan Polan
18th Apr 2024
Stylist: Izah
5.0
Appointment verified by Shortcuts Software

Izah spent a long time making sure I was happy with my unit as I had a few issues when I washed it at home.!!
She was very kind and patient,and the result was lovely.

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Response from Optima Hair Specialists Ltd

Hello Susan, thank you so much for taking the time to leave us such a lovely review. We are delighted to hear that Izah took such good care of you during your visit and that you were pleased with the end result. We look forward to seeing you again soon! :)

Same excellent service as usual.

Stephen Eaton
17th Apr 2024
Stylist: Karen
5.0
Appointment verified by Shortcuts Software

As per usual, excellent service, and as always, made to feel good too.
Never a complaint, and I always enjoy my time at Optima.

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Response from Optima Hair Specialists Ltd

Hello Steve, We are grateful for your kind words, thank you for taking the time to leave us such a lovely review! It brings us great joy to know that you always have an enjoyable experience here at Optima.Thank you for your continued support and we look forward to seeing you again soon! 😊

All round Satisfaction

Howard Jones
17th Apr 2024
Stylist: Izah
5.0
Appointment verified by Shortcuts Software

Due to a change in my appointment I had to change my normal stylist from Karen to Izah. No surprise the care and attention was continued in the high standards set by the management and carried out diligently.

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Response from Optima Hair Specialists Ltd

Thank you so much for taking the time to leave us such a lovely review. We are thrilled to hear you had enjoyed your service with Izah. It's always so rewarding to hear such lovely feedback! We look forward to seeing you again soon! 😊

Brilliant staff as always

Fran
17th Apr 2024
Stylist: Karen
5.0
Appointment verified by Shortcuts Software

Always a great experience at Optima
Caring welcoming staff from the second you walk through the door. Kaz is an experienced practitioner and hair stylist .

Love my hair thanks guys.😀

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Response from Optima Hair Specialists Ltd

Hi Fran! We are so happy to hear that you had a great experience here at Optima, thank you for taking the time to leave us such a lovely review. We are so happy to hear that our team made you feel welcomed and that Kaz provided you with excellent service as always. We are delighted that you love your hair! 😊

Thanks again, we look forward to seeing you again soon!!

Another great visit

Gary
16th Apr 2024
Stylist: Elyssha
5.0
Appointment verified by Shortcuts Software

I needed a fitting ..and when that became apparent ellysha said she would make sure I left with one ..always chatty and happy ..but more importantly veru professional..she did an amazing job ..so pleased with the result

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Response from Optima Hair Specialists Ltd

Hi Gary, Thank you for taking the time to leave us such a lovely review, we really appreciate your kind words! We look forward to seeing you again soon! :)

New hair piece

David Nash
16th Apr 2024
Stylist: Karen
5.0
Appointment verified by Shortcuts Software

Good cut. Well layered and very nice colour

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Response from Optima Hair Specialists Ltd

Hello David, Thank you so much for your kind review! We are thrilled to hear that you enjoyed your cut and are happy with the layers and colour. It's always so rewarding to hear such lovely feedback! We look forward to seeing you again soon! 😊

Laser

Darren Cheslin
14th Apr 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you Darren, we always really appreciate your kind words 😊 We look forward to seeing you again soon!

Refusion

Aqueel
14th Apr 2024
Stylist: Claire
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

Hello Aqueel,

Thank you so much for taking the time to write such a lovely review. We are thrilled to hear that you had an excellent experience with us. We appreciate your kind words and look forward to welcoming you back again soon. 😊

Amazing as always.

Mrs P
10th Apr 2024
Stylist: Elyssha
4.5
Appointment verified by Shortcuts Software

Have been going to Elyssha for years now and she’s not just my stylist, she’s also a friend and my therapist.
It’s a shame to see so many faces leave Optima, so many wonderful girls on the desk that have left.
Beth and Shelby were always so polite and always asked about my family circumstances, sad to see them go as they had such genuine care towards clients.
Brilliant services always x

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Response from Optima Hair Specialists Ltd

Dear Mrs P,

Thank you for your wonderful review and for being a loyal client of ours for years. We are thrilled to hear that Elyssha has not only been your stylist, but also a friend and therapist to you. That kind of relationship is what we strive for at Optima.

We are sorry to hear that you have noticed some changes in the team at Optima. We do value our staff and we are very sad to see some of them go but as in life some people are there for a reason, a season or forever, luckliy we have a few forevers in our team but 'seasoners' do come and go as they pass through our lives leaving a lasting impression.

However, we are happy to say that we have a new team in place who are even more wonderful and dedicated to providing excellent services to everyone.

We really appreciate your support and hope to see you at Optima soon.

Best Regards,
The Team at Optima

Hair

Kathy Greenfield
10th Apr 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

Very pleased!! I felt a million dollars when I left!

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Long time client

Lesley Epstein
10th Apr 2024
Stylist: Claire
5.0

Great service as usual, thank you

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Response from Optima Hair Specialists Ltd

Hi Lesley, Thank you for taking the time to leave us such a lovely review! We are so grateful that you have been a part of the Optima family for all these years! We look forward to seeing you again soon. 😊

Refusion

WAJID HUSSAIN
9th Apr 2024
Stylist: Claire
4.5
Appointment verified by Shortcuts Software

Very courteous and helpful

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Mr

Paul Pattison
5th Apr 2024
Stylist: Karen
5.0
Appointment verified by Shortcuts Software

Always very good.

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Response from Optima Hair Specialists Ltd

Hi Paul! Thank you so much for taking the time to leave us such a lovely review! We look forward to seeing you again soon! :)

Attention to detail

Sat
5th Apr 2024
Stylist: Dale
5.0

Brilliant attention to detail and friendly :)

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Response from Optima Hair Specialists Ltd

Hi Sat, thanks so much for your kind words with Dale, his attention to detail is fantastic and we get many clients saying the same :)

Brilliant!

Anonymous
4th Apr 2024
Stylist: Emma
5.0
Appointment verified by Shortcuts Software

Emma is a credit to optima! She did a brilliant job on my barnett yesterday and takes her time and is very easy going! God bless you x

Plus a bonus that she is a crow and MJ fan!

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Response from Optima Hair Specialists Ltd

Thank you so much for your praise with Emma, she is one of our stars! xx

Re fit

Ian Saville
4th Apr 2024
5.0
Appointment verified by Shortcuts Software

Charlotte
Very good. Obviously still learning but good customer skills , k.new what she was doing. Very good

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Response from Optima Hair Specialists Ltd

Hi Ian , thank you so much for your kind words regarding Charlotte, she is an up and coming star :) x

Mrs

Karen Creba
4th Apr 2024
Stylist: Maria
5.0
Appointment verified by Shortcuts Software

Very satisfied with Maria, not rushed and a very professional stylist.

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Response from Optima Hair Specialists Ltd

Thank you Kaen for those kind words about our mum of the salon Maria :) xx

Redifusion

JANET
3rd Apr 2024
5.0
Appointment verified by Shortcuts Software

As always a very relaxing experience and a superb result I love Optima

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Response from Optima Hair Specialists Ltd

Hi Janet, and we love you too! :) thank you for always trusting in us! xxx

Lovely service

Emily
2nd Apr 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

Jade was very kind and encouraging. Service was quick but thorough and she made sure I was 100% happy with how the wig turned out. Thank you!

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Response from Optima Hair Specialists Ltd

Thank you Emily :) we aim to please all the time! xx

Refusion

Andy
26th Mar 2024
Stylist: Jade
5.0
Appointment verified by Shortcuts Software

Again top job done by a top stylist

Amazing

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Response from Optima Hair Specialists Ltd

Hey Andy

She is certainly talented and we love her dearly for the 13 years she has been with us. :)

thanks for your kind words :)

Barnet

Craig
22nd Mar 2024
Stylist: Dale
5.0
Appointment verified by Shortcuts Software

Top lad, very professional and conscientious 10/10

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Response from Optima Hair Specialists Ltd

Dear Craig,

Thank you so much for your kind words and taking the time to leave us a review!

We are thrilled to hear that you had a positive experience with the main main Dale and that you appreciate our professionalism and conscientiousness.

We hope to see you again soon at Optima and provide you with another stellar service. Thank you for choosing us!

Best regards,
The team at Optima Hair Specialists Ltd

Happy experience

Melvyn
20th Mar 2024
Stylist: Claire
5.0
Appointment verified by Shortcuts Software

Family atmosphere

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Response from Optima Hair Specialists Ltd

Hey Melvyn, thanks for your time in saying that, we are a huge family who love helping :) and your a part of us.

loads of love x

Refusion

Paul Blackmore
17th Mar 2024
Stylist: Claire
5.0
Appointment verified by Shortcuts Software

Very good.

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Response from Optima Hair Specialists Ltd

Thanks Paul , she is amazing!

Refusion

Aqueel
17th Mar 2024
Stylist: Elyssha
5.0
Appointment verified by Shortcuts Software

The best

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Response from Optima Hair Specialists Ltd

We know she is.... a very special dinosaur girl who we love, and we love you too!

Hair system

Raj
15th Mar 2024
Stylist: Dale
5.0
Appointment verified by Shortcuts Software

What can I say, amazing guy, very good at what he does, I mentioned I was not well, he got me in out of there asap, still went did well. Also gives me good friend vibes. Highly recommend dale. Top bloke, keep up the good work.

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Response from Optima Hair Specialists Ltd

Hi Raj,

Thank you so much for taking the time to leave such a wonderful review of your experience at Optima.

We're grateful for the kind words and are so glad to hear that you had a great visit with Dale. Customer satisfaction is always our top priority, so it means a lot to us that you appreciate the prompt and high-quality service he always provides.

We hope to see you again soon and we'll pass along your kind words to Dale. Thanks again for the recommendation!

Best wishes,
The team at Optima Hair Specialists Ltd

I LOVE my hair

Anne Burchell
14th Mar 2024
Stylist: Maria
5.0
Appointment verified by Shortcuts Software

Yesterday afternoon was so brilliant.
Lovely chats, many laughs and a brilliant stylist, MARIA.

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Response from Optima Hair Specialists Ltd

Hi Anne,

We are delighted to hear that you had a brilliant time at our salon yesterday! It's always wonderful to have lovely chats and many laughs while getting your hair done. We are so happy to hear that you had a great experience with our amazing mum stylist Maria. We will make sure to pass on your very kind words to her.

Thank you for taking the time to leave us such a positive review. We hope to see you again soon for another fantastic experience!

Best,
The team at Optima Hair Specialists Ltd.

Fantastic people!

Anonymous
14th Mar 2024
Stylist: Elyssha
5.0
Appointment verified by Shortcuts Software

Absolutely a god send! From Owner to reception to stylist!

Pete, thank you so much for taking time to read my emails of issues and i hope you cracked open a packet of custard creams and whacked the kettle on before settling down to read chapter and verse! Thank you for dealing with the issue to! x

Thank you Natasha from reception for sorting out my fitting in October and managing to sort my November appt out too! x

And thank you to Elyshha for listening to the problems i had incurred and dealing with the matter at hand! And also creating a great look with her Wednesday scissorhands! x

11 years a customer, God I am getting old, but 11 years of brilliance from top to top as In my world everyone is equal! Never ever change and may God give you all continuous success! X

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Response from Optima Hair Specialists Ltd

Wow thank you so much for such an amazing review :)

its words like these that give us passion and drive to keep on delivering our utter most best!

All of us here send all our love and THANK YOU for this, we really appreciate it :)

Excellent! Simply excellent!

Michael Coote
14th Mar 2024
Stylist: Dale
5.0
Appointment verified by Shortcuts Software

Fake is naturally warm and friendly as he works with you. When you add this to his professionalism and his careful attention to detail, he is excellent.

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Response from Optima Hair Specialists Ltd

Hey Mike, thanks so much for your kind words about ( Fake ) Dale , we will use that as his new nickname from now on!

we always love seeing you and thank you for your kind words. :)

Laser

Darren Cheslin
10th Mar 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always polite welcoming and helpful.

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Response from Optima Hair Specialists Ltd

Hi Darren,

Thank you :) Our team at Optima Hair Specialists Ltd are thrilled to hear that you have consistently had positive experiences with our reception staff.

Thank you for choosing to be a part of our salon family.

The Optima Hair Specialists Ltd team

Elyssha

Susan ridgway
8th Mar 2024
Stylist: Elyssha
5.0
Appointment verified by Shortcuts Software

hi Elyssha another successful visit. Thankyou for looking after me your a wonderful person and a great stylist

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Response from Optima Hair Specialists Ltd

Hi Susan , We all love you here and thank you for such kind words about our Dinosaur girl! :)