It's Science

22 Walter Road, Swansea / Abertawe, West Glamorgan, SA1 5NN

About us

Gemma has hand picked world-class talent and designed the salon around you.

With a 10ft colour bar, 8ft bubbles and blow-dry bar, there is an area to suit every cutting occasion.

Unique to it's science, we have our very own laptop station, iPhone station and even a beverage menu.

From our 100% Vegan colouring, to biodegradable towels, it's science is helping to carve a way to a greener, more sustained future.

Read more...

Opening hours

Monday 09:00 - 18:00
Tuesday Closed
Wednesday 09:00 - 20:00
Thursday 12:00 - 20:00
Friday 09:00 - 18:00
Saturday 08:00 - 15:00
Sunday Closed

Services

Hair

Reviews

4.94
434 verified reviews
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Value
Result
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Absolutely Fabulous!

Carolyn Evan-Thomas
8th Aug 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Thank you so much Gemma and everyone at It's Science.
I had a really lovely experience from beginning to end - the head massage was wonderful!
Gemma spoke with me about what I wanted, and gave me valuable advice.
My cut and blow dry are fabulous - I am so very happy with the result.
I'll be back!

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Amazing experience for pre-teen

Aime Rushton
8th Aug 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

My 10 year old always loves visiting the salon, and this visit was her favourite so far! Even on a busy Saturday, her request for a fairly big chop and style was listened to patiently and Millie even went back in for a second trim after checking in on how the length was feeling. Styling on point as always, and the vibes are always super welcoming. You know it’s a great salon when the other clients are kind enough to hype you up when you’re all finished! She walked out grinning so big, worth every penny for a guaranteed good cut and the experience 🩷

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Another fantastic cut

Natasha Morgan
6th Aug 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Gemma gave me exactly the style I asked for. What a great salon, with an inclusive vibe.

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The goat

Aleksandr Badger
4th Aug 2026
5.0
Appointment verified by SaloniQ Software

My first haircut in 4y and Emma did such an amazing job, if you’re a guy with long hair I highly recommend her. She did an amazing job with what I described and was better than I could’ve hoped for :DDD

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First salon hair cut

Sophie Bennett
3rd Aug 2026
5.0
Appointment verified by SaloniQ Software

I'm sorry, I don't know the name of our stylist. But she was fantastic. Today was my daughter's first salon hair cut. She had a specific idea of what she wanted and our stylist was brilliant. She was patient, listened and gave great advice. We came away with a hair cut that was perfect and matched exactly what my daughter wanted. Thank you

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Wow

Keely
3rd Aug 2026
5.0
Appointment verified by SaloniQ Software

Louise took the time to go through what I was looking for & did so well to match my colour to the reference photo. The whole experience was explained to me, including pricing & timing, & nothing was rushed. Excellent service.

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Lovely!

Laura Bishop Reynolds
1st Aug 2026
5.0
Appointment verified by SaloniQ Software

Really lovely haircut, my stylist listened and cut and styled my hair beautifully. Thank you so much, I love it!

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Curly cut

Angie Stevens
29th Jul 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Always trust Gemma to cut my curly hair that suits my curls. She makes it look effortless. Never disappointed with the result.
Such a happy, positive environment too..

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Fantastic First Experience

Kelly Cuggy
27th Jul 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

My first visit today for a blow dry, and I couldn’t be happier! Everyone was so friendly and welcoming, and my hair looked amazing. Such a lovely atmosphere with great attention to detail. I’ll definitely be coming back. Highly recommend!

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Brilliant Bob Blow Dry!

Catherine Thomas
27th Jul 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I've only recently started visiting this lovely, welcoming salon that boasts a team of wonderfully talented stylists. Today's blow dry with Magnificent Millie blew me away. Simply perfect and hugely appreciated. Fabulous Gemma you'll be delighted to know the brilliant bob haircut you gave me still swings beautifully. Thank you. See you all soon! 🩷

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Cut and blow dry

Anne Morris
22nd Jul 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

After some awful hair experiences recently near my home I went to Gemma who is hands down the best hairstylist ever. She cut my bob and I love it, best haircut I have ever had 😀

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Cut and blow dry

Katie Darling
17th Jul 2026
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Amazing services and lovely people!

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We will definitely be returning

Samara Loosmore
14th Jul 2026
Team Member: Gemma
5.0

My daughter had a lovely experience from start to finish. The salon was welcoming, and Gemma took the time to listen to exactly what she wanted. She was incredibly kind, patient, and understanding of my daughter's high levels of anxiety, which made such a difference and helped her feel comfortable throughout the appointment. We're so pleased with the results—her hair looks amazing, she loves it!! Professional, friendly, and talented. I would highly recommend and will definitely be coming back!

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Excellent service

Linda R
12th Jul 2026
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Excellent service! Shanelle did my hair for a wedding, and it lasted perfectly all day. The whole team were so friendly and welcoming. Highly recommend!

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Thank you 🙏

Leanne
11th Jul 2026
Team Member: Gemma
5.0

I love this place. Even when the staff are dealing with a crisis, all them are wonderful and I always come away feeling a million dollars - thank you 🙏

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Great service as always

Ali
3rd Jul 2026
5.0
Appointment verified by SaloniQ Software

Fab cut from Louise, she made sure I was happy with the cut every step of the way. Thank you!

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Hair day

Jo Haines
29th Jun 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Another beautiful colour & cut by fabulous Millie✂️😍❤️😍

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So happy I found this beautiful salon

Nicola
13th Jun 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

New to the area so I’ve been hairdresser hopping looking for the ONE. And I can honestly say I’ve found it with Its Science. Walked in to book my appointment because I wanted to get a feel for the place and talking to the girls knew it was the place for me. I had the lovely Millie deal with my hair that I might add is long thick and a bit unruly , and she was amazing !!! She listened to me and knew exactly what I wanted , she was a delight. I had a cut and colour and absolutely love my hair and what she done with it. The salon has such a lovely feel all the staff are really friendly and the owner is so welcoming she literally makes you feel like family. I absolutely love this place and I’m so glad I found it. Can’t thank the team enough , a beautiful salon with beautiful people. Thanks all ♥️
Nicky

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Daughter's hair cut

Chantelle Selby
6th Jun 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Fabulous experience! The staff are so attentive. My daughter was nervous having a hair cut but Gemma and Emma made it such an enjoyable experience that she can't wait to come back again! Her cut is also perfect!

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AMAZINGGGG as per !

Jordana Jones
3rd Jun 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Thank you to Gemma and Emma for absolutely slaying my hair! Always friendly and bubbly, such a lovely atmosphere x

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Wavy blow dry

Anonymous
1st Jun 2026
5.0

Lovely welcome from Millie today and really happy with the lovely cut and blow dry as always.

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Just brilliant

Nicola K
27th May 2026
5.0
Appointment verified by SaloniQ Software

A friend recommended Emma at 'It's Science'. I was very nervous about having my hair cut in a proper hairdressers for the first time in nearly 22 years, but Emma was brilliant and put me at ease. I had absolutely no idea what I wanted, they talked me through various options and I couldn't be happier with the result! Highly recommend for neurodivergent people or anyone nervous of the whole hairdressing experience.

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Anothe Fab Cut

Michele Jones
25th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

As usual Gemma listened to what i wanted done and advised me accordingly. Absolutely love my haircut

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One happy customer

Rhian Griffiths
20th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I have always felt uncomfortable in salons. I feel so lucky to have found Gemma and it's Sience. They make you feel so welcome and relaxed. I have short hair and trust Gemma to give honest feedback when choosing a style. I always leave with a great cut and a smile.

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Amazing hair cut!

Megan Smith
18th May 2026
5.0
Appointment verified by SaloniQ Software

I can’t remember the name of the stylists name, but she did a lovely job, made me feel really comfortable and did a great blow out too. I booked this on a wim as I’m just visiting Swansea and I’m very happy with the cut!

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Fantastic experience

Rosie
15th May 2026
Team Member: Gemma
5.0

Gemma did an amazing job on my hair, I walked in desperate for a bit of self care and left feeling amazing with my new blonde hair. Gemma also has the best energy to be around which just added to the whole experience. P.s I loved the one off puppy cuddles!!!

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The best blow dry!

Catherine Weller
15th May 2026
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Favourite day of the week when I get to pop to the salon for my blow dry! Every single one in the team does the best blow dry and always manage to do the best wavy bob!

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Fantastic

Natasha Morgan
9th May 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Millie ALWAYS understands the assignment 💅 She takes the time to listen, ask questions and make suggestions for what I ask of her. I never leave disappointed. Thanks Mills

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Very happy customer

Laura
6th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Booked with Gemma for a curly cut. Can’t recommend the service highly enough. Loved my new curly shag, loved the atmosphere in the salon and the service was superb! Just a gorgeous salon.

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A great salon!

Delyth Spikes
30th Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Gemma did a fantastic job of my hair - I was so happy with the restyle and what was cut was enough to send to the Little Princess Trust to make wigs for children going through hair loss, an extra feelgood factor! The salon is fabulous, a great atmosphere and everyone was super friendly - I would highly recommend booking in here.

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Fabulous!

Jaye
23rd Apr 2026
5.0
Appointment verified by SaloniQ Software

Louise was brilliant, she put me at ease and kept checking I was happy with what she was doing (I was, very). Fantastic salon like no other, so relaxed and fun and incredibly talented!

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First visit

Jan Moore
22nd Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

From start to finish an excellent experience. The welcome was so warm and the advice and cut brilliant. I really enjoyed not having to sit in front of a mirror and then having the pleasure of seeing the finished product.

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Fab as always!

Jaz Duncan-Rees
13th Apr 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Millie did a wonderful job - as always!

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Great time

Ellen Duncan
2nd Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

First time to the salon. Gemma was so lovely and friendly; put me right at ease and talked through what I was looking for. Really pleased with the cut and looking forward to coming back.

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Lovely atmosphere

Saphire
30th Mar 2026
5.0

Lovely place to have a hair cut. Peaceful and private. Louise was wonderful at addressing my hair cut needs. One happy customer. Will return.

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Fabulous

Lianne Williams
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Really enjoyed my experience at it's science today. I love my cut.. I'm usually an anxious person but felt at ease there, everyone is lovely.

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Fabulous

Lianne Williams
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Really enjoyed my experience at it's science today. I love my cut.. I'm usually an anxious person but felt at ease there, everyone is lovely.

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Best ever ever

Michelle Odeh
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Such a lovely atmosphere
All the people are friendly
Accommodate and accept all xx

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Dream Hair Starts Here

Rhiannon Davies
22nd Mar 2026
5.0
Appointment verified by SaloniQ Software

Emma absolutely nailed my vision! The most voluminous, bouncy blow-dry I’ve ever had—my hair felt incredible and gave me such a confidence boost. Loved the whole experience. Highly recommend!

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Miss

Kelis Brooke Wilshere
21st Mar 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

3rd time to salon and I will always return, all the girls are so welcoming such a nice environment, Millie is the best hair dresser I’ve had! Always does exactly what I want and looks perfect everytime!

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Louise thank you

Anonymous
11th Mar 2026
5.0

Louise did exceptionally well with my hair maintenance / refresh. Really good conversations as well, listened to my hair needs so attentively thank you.

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What a team of skilled ladies!

Sarah
28th Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Gemma and team always impress, their technical ability, their friendliness and the shop itself is so welcoming. Everytime I walk out of this shop I get compliments from complete strangers, thank you again.

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Amazing salon experience!

Dana Jean
26th Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

My cut and colour experience was top notch. Nothing felt rushed, they really listened to what I wanted and went through options. So friendly, relaxed and pampering! Highly recommend this salon.

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So pleased!!

Lisa
22nd Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

It was my first visit to the salon and I was very nervous about having my hair cut! Gemma listened to my concerns and gave good advice . I am very pleased with the cut and so glad I listened to Gemma's advice !!

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Amazing

Emily Alcorn
21st Feb 2026
5.0
Appointment verified by SaloniQ Software

I was with Louise today for a Cut and Blowdry and the experience was unlike any other I have had with my hair.
From start to finish I was made to feel totally welcome and comfortable. Louise took the time to figure out what I wanted and needed for my haircut and found a solution that made me feel much happier in myself by the end.
The whole space had a soft and welcoming feeling with no judgement or feeling like you were just another number through the door.
This felt like a very human and holistic approach to your hair as part of you and not some separate entity.

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Great setting, staff very welcoming

HT
18th Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Lovely welcome Gemma listened to my ideas then discussed what would and wouldn’t work. Best cut I’ve had in ages!

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Lovely experience!

Katherine
18th Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I had a colour with Millie and cut with Gemma and had a vague idea of what I wanted but they guided me really well and took everything into account to give me exactly what i needed 😊. Also a lovely salon - welcoming, friendly, with lots of tea and coffee. Highly recommend.

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Haircut

Ekin Gunay
14th Feb 2026
4.5
Appointment verified by SaloniQ Software

I had a butterfly haircut today. Absolutely love it! It was exactly how I imagined it in my mind. Very happy

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lovely experience!!

Sadie Rogers
12th Feb 2026
5.0
Appointment verified by SaloniQ Software

i had my hair cut and coloured today, and i'm so happy about the whole experience. i feel so confident, the team absolutely nailed it!! thank you so much!!

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Brilliant

Aled Owen
3rd Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Brilliant very happy with outcome. Also gotta add that first time it felt like my hair was carefully looked after than all past experiences elsewhere

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