It's Science

22 Walter Road, Swansea / Abertawe, West Glamorgan, SA1 5NN

About us

Gemma has hand picked world-class talent and designed the salon around you.

With a 10ft colour bar, 8ft bubbles and blow-dry bar, there is an area to suit every cutting occasion.

Unique to it's science, we have our very own laptop station, iPhone station and even a beverage menu.

From our 100% Vegan colouring, to biodegradable towels, it's science is helping to carve a way to a greener, more sustained future.

Read more...

Opening hours

Monday 09:00 - 18:00
Tuesday Closed
Wednesday 09:00 - 20:00
Thursday 12:00 - 20:00
Friday 09:00 - 18:00
Saturday 08:00 - 15:00
Sunday Closed

Services

Hair

Reviews

4.94
417 verified reviews
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Value
Result
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Atmosphere
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So happy I found this beautiful salon

Nicola
13th Jun 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

New to the area so I’ve been hairdresser hopping looking for the ONE. And I can honestly say I’ve found it with Its Science. Walked in to book my appointment because I wanted to get a feel for the place and talking to the girls knew it was the place for me. I had the lovely Millie deal with my hair that I might add is long thick and a bit unruly , and she was amazing !!! She listened to me and knew exactly what I wanted , she was a delight. I had a cut and colour and absolutely love my hair and what she done with it. The salon has such a lovely feel all the staff are really friendly and the owner is so welcoming she literally makes you feel like family. I absolutely love this place and I’m so glad I found it. Can’t thank the team enough , a beautiful salon with beautiful people. Thanks all ♥️
Nicky

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Daughter's hair cut

Chantelle Selby
6th Jun 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Fabulous experience! The staff are so attentive. My daughter was nervous having a hair cut but Gemma and Emma made it such an enjoyable experience that she can't wait to come back again! Her cut is also perfect!

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AMAZINGGGG as per !

Jordana Jones
3rd Jun 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Thank you to Gemma and Emma for absolutely slaying my hair! Always friendly and bubbly, such a lovely atmosphere x

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Wavy blow dry

Anonymous
1st Jun 2026
5.0

Lovely welcome from Millie today and really happy with the lovely cut and blow dry as always.

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Just brilliant

Nicola K
27th May 2026
5.0
Appointment verified by SaloniQ Software

A friend recommended Emma at 'It's Science'. I was very nervous about having my hair cut in a proper hairdressers for the first time in nearly 22 years, but Emma was brilliant and put me at ease. I had absolutely no idea what I wanted, they talked me through various options and I couldn't be happier with the result! Highly recommend for neurodivergent people or anyone nervous of the whole hairdressing experience.

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Anothe Fab Cut

Michele Jones
25th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

As usual Gemma listened to what i wanted done and advised me accordingly. Absolutely love my haircut

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One happy customer

Rhian Griffiths
20th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I have always felt uncomfortable in salons. I feel so lucky to have found Gemma and it's Sience. They make you feel so welcome and relaxed. I have short hair and trust Gemma to give honest feedback when choosing a style. I always leave with a great cut and a smile.

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Amazing hair cut!

Megan Smith
18th May 2026
5.0
Appointment verified by SaloniQ Software

I can’t remember the name of the stylists name, but she did a lovely job, made me feel really comfortable and did a great blow out too. I booked this on a wim as I’m just visiting Swansea and I’m very happy with the cut!

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Fantastic experience

Rosie
15th May 2026
Team Member: Gemma
5.0

Gemma did an amazing job on my hair, I walked in desperate for a bit of self care and left feeling amazing with my new blonde hair. Gemma also has the best energy to be around which just added to the whole experience. P.s I loved the one off puppy cuddles!!!

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The best blow dry!

Catherine Weller
15th May 2026
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Favourite day of the week when I get to pop to the salon for my blow dry! Every single one in the team does the best blow dry and always manage to do the best wavy bob!

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Fantastic

Natasha Morgan
9th May 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Millie ALWAYS understands the assignment 💅 She takes the time to listen, ask questions and make suggestions for what I ask of her. I never leave disappointed. Thanks Mills

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Very happy customer

Laura
6th May 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Booked with Gemma for a curly cut. Can’t recommend the service highly enough. Loved my new curly shag, loved the atmosphere in the salon and the service was superb! Just a gorgeous salon.

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A great salon!

Delyth Spikes
30th Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Gemma did a fantastic job of my hair - I was so happy with the restyle and what was cut was enough to send to the Little Princess Trust to make wigs for children going through hair loss, an extra feelgood factor! The salon is fabulous, a great atmosphere and everyone was super friendly - I would highly recommend booking in here.

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Fabulous!

Jaye
23rd Apr 2026
5.0
Appointment verified by SaloniQ Software

Louise was brilliant, she put me at ease and kept checking I was happy with what she was doing (I was, very). Fantastic salon like no other, so relaxed and fun and incredibly talented!

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First visit

Jan Moore
22nd Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

From start to finish an excellent experience. The welcome was so warm and the advice and cut brilliant. I really enjoyed not having to sit in front of a mirror and then having the pleasure of seeing the finished product.

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Fab as always!

Jaz Duncan-Rees
13th Apr 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Millie did a wonderful job - as always!

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Great time

Ellen Duncan
2nd Apr 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

First time to the salon. Gemma was so lovely and friendly; put me right at ease and talked through what I was looking for. Really pleased with the cut and looking forward to coming back.

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Lovely atmosphere

Saphire
30th Mar 2026
5.0

Lovely place to have a hair cut. Peaceful and private. Louise was wonderful at addressing my hair cut needs. One happy customer. Will return.

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Fabulous

Lianne Williams
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Really enjoyed my experience at it's science today. I love my cut.. I'm usually an anxious person but felt at ease there, everyone is lovely.

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Fabulous

Lianne Williams
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Really enjoyed my experience at it's science today. I love my cut.. I'm usually an anxious person but felt at ease there, everyone is lovely.

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Best ever ever

Michelle Odeh
28th Mar 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Such a lovely atmosphere
All the people are friendly
Accommodate and accept all xx

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Dream Hair Starts Here

Rhiannon Davies
22nd Mar 2026
5.0
Appointment verified by SaloniQ Software

Emma absolutely nailed my vision! The most voluminous, bouncy blow-dry I’ve ever had—my hair felt incredible and gave me such a confidence boost. Loved the whole experience. Highly recommend!

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Miss

Kelis Brooke Wilshere
21st Mar 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

3rd time to salon and I will always return, all the girls are so welcoming such a nice environment, Millie is the best hair dresser I’ve had! Always does exactly what I want and looks perfect everytime!

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Louise thank you

Anonymous
11th Mar 2026
5.0

Louise did exceptionally well with my hair maintenance / refresh. Really good conversations as well, listened to my hair needs so attentively thank you.

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What a team of skilled ladies!

Sarah
28th Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Gemma and team always impress, their technical ability, their friendliness and the shop itself is so welcoming. Everytime I walk out of this shop I get compliments from complete strangers, thank you again.

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Amazing salon experience!

Dana Jean
26th Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

My cut and colour experience was top notch. Nothing felt rushed, they really listened to what I wanted and went through options. So friendly, relaxed and pampering! Highly recommend this salon.

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So pleased!!

Lisa
22nd Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

It was my first visit to the salon and I was very nervous about having my hair cut! Gemma listened to my concerns and gave good advice . I am very pleased with the cut and so glad I listened to Gemma's advice !!

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Amazing

Emily Alcorn
21st Feb 2026
5.0
Appointment verified by SaloniQ Software

I was with Louise today for a Cut and Blowdry and the experience was unlike any other I have had with my hair.
From start to finish I was made to feel totally welcome and comfortable. Louise took the time to figure out what I wanted and needed for my haircut and found a solution that made me feel much happier in myself by the end.
The whole space had a soft and welcoming feeling with no judgement or feeling like you were just another number through the door.
This felt like a very human and holistic approach to your hair as part of you and not some separate entity.

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Great setting, staff very welcoming

HT
18th Feb 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Lovely welcome Gemma listened to my ideas then discussed what would and wouldn’t work. Best cut I’ve had in ages!

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Lovely experience!

Katherine
18th Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

I had a colour with Millie and cut with Gemma and had a vague idea of what I wanted but they guided me really well and took everything into account to give me exactly what i needed 😊. Also a lovely salon - welcoming, friendly, with lots of tea and coffee. Highly recommend.

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Haircut

Ekin Gunay
14th Feb 2026
4.5
Appointment verified by SaloniQ Software

I had a butterfly haircut today. Absolutely love it! It was exactly how I imagined it in my mind. Very happy

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lovely experience!!

Sadie Rogers
12th Feb 2026
5.0
Appointment verified by SaloniQ Software

i had my hair cut and coloured today, and i'm so happy about the whole experience. i feel so confident, the team absolutely nailed it!! thank you so much!!

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Brilliant

Aled Owen
3rd Feb 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Brilliant very happy with outcome. Also gotta add that first time it felt like my hair was carefully looked after than all past experiences elsewhere

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Highly recommended!

Kasia Golembowska
29th Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Absolutely loved my experience here! ✨

I booked my first haircut with Gemma after reading great reviews—especially from fellow curly-haired people—and I’m so glad I did. From the moment I walked in, I felt completely at ease. The salon itself is beautiful, but what really makes it special is the atmosphere and the people. Everyone is so warm, friendly, and genuinely welcoming.

Gemma is down-to-earth, incredibly knowledgeable, and clearly passionate about what she does. She made the whole experience feel calm and relaxed, and I felt truly listened to. This isn’t your typical hair salon—it’s a space where everyone feels welcome, cared for, and leaves with amazing hair and a boost of positive energy.

Couldn’t recommend Gemma and her salon more. I’ll definitely be back! 💫

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Response from It's Science

Awwwww thank you thank you thank you you’ve given me happy tears! I adore what I do and truly believe in making everyone feel like someone! Gemma xxxxxx

Excellent

Heather Nicholson
29th Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I am absolutely thrilled. Gemma did exactly what I asked for. Such a warm, welcoming atmosphere and great fun. I've been put off hairdressers in the past but I've found perfection and I will definitely be coming back💚💚💚

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Very happy :)

Lucy Hale
26th Jan 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Atmosphere from the start was amazing, I arrived a bit early and they immediately offered me a drink while I waited. Everyone was really lovely and chatty and all really seemed to know what to do with my hair (which is quite thick and curly). The lady washing my hair (not sure what her name was, short with long blonde curls) was offering all sorts of advice on how to maintain my hair at home and Millie treated my hair perfectly while cutting it and answered the questions I had about possibly adding colour to it in future and seemed like she knew what she was talking about. Very happy with the layers I had cut and definitely coming back in future, was nervous at first but everyone is so nice 10/10

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Amazing

Abi S
24th Jan 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Friendly, professional, always honest and willing to give advice. Everyone at it's science is welcoming and kind and knowledgeable. Always feel amazing when Millie's cut my hair, and I love that I don't have to see myself in the mirror! Won't go anywhere else xxxxxx

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Fabulous

Vanda Fannon-Bird
23rd Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Fabulous, friendly, inclusive salon. Brilliant hair cut, very happy customer!

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Great environment

Jadealyn Jancosko-King
17th Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I had Gemma and Millie today and they were so lovely. They really worked with me to make sure I loved my hair and even though it was my first time at the salon, I felt so comfortable. I would definitely go back for another service. I had it cut, colored, and styled and it looks amazing

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Fab Experience

Michele Jones
15th Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Love visiting here. Gemma truly understands short hair and has made me love my hair again. Everyone is so polite, nothing is too much trouble and the hairwash is amazing so relaxing.

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Great salon!

Maisie Robinson-Hayes
11th Jan 2026
Team Member: millie
5.0
Appointment verified by SaloniQ Software

First time getting my hair cut and styled in a couple years and I couldn’t be happier :)

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Curly cut

7th Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Lovely experience from start to finish and happy with my result, thank you!

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2.00pm 3/1/26

Katie Darling
3rd Jan 2026
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Everyone was really welcoming and so kind about the emergency appointment time change. I really enjoyed chatting everyone and Shanelle did a wonderful job on my hair. Thank you :)

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Brilliant as always!

Nicole James
2nd Jan 2026
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

I never fail to have an amazing experience - they all work as a great team - from offering a delicious big coffee on arrival, to a super relaxing head wash n massage, to a social cut/colour/style around the huge kitchen style table (no mirrors - just chat). They all go out of their way to ensure they do what YOU want, and offer great ideas. I have very short hair and Gemma is a master at pixie cuts! And Emma is a colour guru - a real genius with the science and chemistry of colour. I even treated my sister, visiting from USA, to a cut/colour/style of her long hair - months later she still says it was the best experience ever - on leaving she said she felt like she’d been to a spa!

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Great!

Ali
20th Dec 2025
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

Amazing cut, looks exactly as I wanted it. The staff are all lovely and the salon is lush. Thanks!

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Hair colour

Charlotte James
20th Dec 2025
Team Member: shanelle
5.0
Appointment verified by SaloniQ Software

I love my hair colour! Shanelle always does an amazing job with my hair. The salon is really lovely and relaxing to visit.

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Perfect as always

Beth
13th Dec 2025
5.0

Love getting my hair cut here, staff are amazing and always look after you. X

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So relaxing

Connie White
12th Dec 2025
Team Member: millie
5.0
Appointment verified by SaloniQ Software

Love millie and all the advice she gives as well as her patience. Its always a lovely and friendly atmosphere where i can just relax

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Super warm welcome

Claire Marshall
6th Dec 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Fabulous salon, super warm welcome from the team, and I love my new hair!

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Fab curly cut

Kate Ronconi
28th Nov 2025
Team Member: Gemma
5.0
Appointment verified by SaloniQ Software

Awesome service as always, great cut & lovely atmosphere without fail.

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