Pure Hair & Spa

296 Clarence Road, Four Oaks, Sutton Coldfield, West Midlands, B74 4LT

About us

We are an Aveda Concept hair salon & beauty spa catering for all genders. Here at Pure we don’t just provide services, we offer “experiences”; from complimentary rituals to the personal touch you receive from our experts, you can be assured of the utmost in guest satisfaction.

You can experience Aveda products in their entirety too. Aveda offer the most advanced, safe and naturally derived colour in the industry and a vast range of vegan, cruelty free hair and beauty products.

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Opening hours

Monday 09:00 - 20:00
Tuesday 09:00 - 20:00
Wednesday 09:00 - 20:00
Thursday 09:00 - 20:00
Friday 09:00 - 20:00
Saturday 09:00 - 18:00
Sunday Closed

Services

Hair
Beauty
Body

Our work

Reviews

4.91
1,994 verified reviews
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Really wonderful experience

Vickie Rashvand
2nd Aug 2026
Team Member: Shivani
5.0

I booked in for a massage and pedicure with Shivani and I’m so glad I did! I’d had other massages and pedicures (elsewhere) and wasn’t as impressed. Shivani is incredible at what she does and when I asked for the lightest pressure (I just needed to relax) she was perfect! My toes are so pretty and I had the best night’s sleep. Can’t wait to come back.

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Amazing!

Kirsty Holden
29th Jul 2026
Team Member: Mushin
5.0

Mosh did it again! An amazing cut to set me up for my upcoming holiday. Excellent service with a smile as always.

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First visi

Sue Eva
20th Jul 2026
Team Member: Angela
5.0

Ohh my goodness. I would just like to say thank you for the best experience. I love my hair and colour. I felt very pampered and relaxed. Thank you again xx

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Beautiful nail colour

Lesley Burley
17th Jul 2026
Team Member: Paula
5.0

Thank you Paula for my lovely nail colour this week. Came up with a colour that will match my dress for my best friend’s son’s wedding next Friday and today a couple of people said what a lovely colour my nails are!!! It’s always a great experience seeing Paula and everyone at Pure Salon. Thank you all.

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Fabulous Hair Cut

Liz
30th Jun 2026
Team Member: Angela
5.0

Angela always cuts my hair beautifully. So happy I have found her.

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Prom Hair

Mia Ryan
28th Jun 2026
Team Member: Mushin
5.0

Mush blow dried my hair with the most beautiful loose waves and curls for our Yr11 Prom Night last Thursday. It looked amazing and I received so many lovely compliments both at Prom and the following day. It’s now Sunday evening, the curls and waves are still in place, even though I went to a very blowy beach today! I cannot recommend this salon highly enough! Competitive prices, highly skilled stylists and the friendliest team. Thank you once again, Mush, Abi and all at Pure Spa. Xx

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Jenkinson

Carole
27th Jun 2026
5.0

I had a wonderful experience today with stylist Mabel. She discussed my root colour with me and suggested a mask on the ends to take the brassiness away. The 2 minute massage was great. Good lively atmosphere too. I was a bit late but Mabel ensured I was finished in time. I would certainly recommend a friend.

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Excellent blow dry

Kirsty Holden
19th Jun 2026
Team Member: Abi
5.0

Reyelle did a great job, so kind and friendly. I felt relaxed immediately. My hair was fabulous at the end!

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Response from Pure Hair & Spa

Hi Kirsty,

Thank you so much for taking the time to share your positive experience at our salon. We are delighted to hear that Ryelle provided you with outstanding service and that you felt relaxed during your visit.

We are also glad to know that you were happy with the end result of your hair.

Thanks again for your review, and we look forward to welcoming you back soon.

Warmly,
The Pure Hair & Spa team

First-class service with a smile!

Myke Kofi
17th Jun 2026
Team Member: Paula
5.0

First-class service from booking to therapy and re-booking afterwards. All-round, first-class service with a smile!

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Response from Pure Hair & Spa

Hi Myke Kofi,

We are thrilled to hear that you had a fantastic experience at our salon!
It is our pleasure to serve you with a smile and we are grateful for your support. Thank you for choosing our salon for your therapy and we look forward to seeing you again for your next appointment.

Sincerely,

The team at Pure Hair & Spa

Great hair

Louise
13th Jun 2026
Team Member: Mushin
5.0

As always Mush does an amazing job absolutely love my Hair

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Response from Pure Hair & Spa

Dear Louise,

Thank you so much for leaving us a review! We are delighted to hear that you loved your hair after your visit with us.
We will make sure to pass along the compliments to Mush for doing an amazing job on your hair. It's always great to hear positive feedback from happy clients like yourself.

We hope to see you again soon for your next hair appointment. Have a wonderful day!

Best regards,
The team at Pure Hair & Spa

Lashes

Anonymous
9th Jun 2026
5.0

Lovely salon
Lashes always perfect by Lydia
Made to feel at ease

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Perfect salon experience

Kay Dashti
4th Jun 2026
Team Member: Mushin
5.0

As always, a perfect visit with professionalism and kindness and exactly the hair that I asked for!

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Hair salon experience

Walsh
1st Jun 2026
Team Member: Mushin
5.0

Truely amazing people and services
I can't speak more highly of the personal and professional experience at pure
Thank guys

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Fabulous pampering!

Anonymous
31st May 2026
Team Member: Paula
5.0

Nails by Paula!! Once again really fabulous experience and my nails looked amazing. The process takes quite a while so lots of time to chat (always good😃) and the salon always buzzing! Everyone is just so friendly. You don’t find this in many places so “thank you” Pure - long may it continue to be a lovely experience.

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Beautiful Blowdry!

Lucy
23rd May 2026
5.0

Mabel did a beautiful job on my hair! I've never had so much volume and bounce from a blow dry, I felt amazing! She did a very thorough job and I could tell she really cared about her work! She also made the experience really relaxing for me after a busy day, and tailored the products to my scent preference and hair type. Will be booking again :)

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Restored my faith

Mel Little
15th May 2026
Team Member: Helen
5.0

I went in having had my what I thought was wavy but now told is curly hair over textured 3 times. Explained to Helen I felt like I was cheating on my old stylist 🤣
Helen talked me through the plan, was honest we are looking at 3 cuts to get it fully fixed.
We talked about how I found Pure (searched looked at pics to find polished but not too polished) and it already looks better, not perfect but not triangle mullet death.

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Response from Pure Hair & Spa

Dear Mel,

Thank you for taking the time to share your experience at our salon. We are glad to hear that you found Helen to be helpful and honest.
Best,
The team at Pure Hair & Spa

Excellent service by Mabel

Dipna
15th May 2026
5.0

Mabel is an excellent stylist, always smiling very welcoming. Her service
and expertise is 100% always. She never disappoints every time I have come in.

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Response from Pure Hair & Spa

Hi Dipna,

Thank you so much for taking the time to share your experience with us. We are thrilled to hear that you had such a positive experience at our salon with Mabel! She truly is a fantastic stylist and we are lucky to have her as part of our team.

We strive to provide excellent service and expertise to all of our customers, and we are so glad to hear that we have met your expectations every time you have visited us. We always want our clients to leave with a smile on their face, and it's wonderful to know that Mabel achieved that for you.

We appreciate your support and look forward to seeing you again soon!

Best,
The team at Pure Hair & Spa

Eyebrows

Mat Eggleston
6th May 2026
Team Member: Leanne
5.0

Leanne has been doing my eyebrows for many years. Wouldn’t go anywhere else , always look perfect every time

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Response from Pure Hair & Spa

Hi Mat Eggleston,

Thank you so much for taking the time to leave us a review. We truly appreciate your loyalty and trust in our talented stylist, Leanne. We're so glad to hear that she consistently delivers perfect results for your eyebrows.

Thank you again for choosing our salon. It's clients like you that make our job so fulfilling and enjoyable. We can't wait to see you at your next appointment!

Take care,

The team at Pure Hair & Spa

Fabulous Hair Cut

Liz
27th Apr 2026
Team Member: Angela
4.5

Always please with hair cut.

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high standard of work

Pinks
25th Apr 2026
Team Member: Helen
5.0

I also want to give a special thank you to Helen, who was training Mabel during my visit. Her guidance, support, and expertise really stood out throughout the whole experience.

Helen created such a calm and encouraging environment, making sure every detail was just right. You can tell she has a wealth of knowledge and a real passion for what she does. The way she supported Mabel while still ensuring such a high standard of work was truly impressive.

It’s clear that Helen plays a big part in maintaining the amazing quality at Purehair and Spa. I felt completely at ease knowing I was in such capable hands.

Thank you, Helen, for your professionalism and for helping make my experience so enjoyable and confidence-boosting!

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Mabel is truly professional, gives an uplifting experience!

Pinks
25th Apr 2026
5.0

I had the most incredible experience at Purehair and Spa, and I honestly couldn’t be happier with the results. Mabel truly worked wonders on my hair — she completely transformed my look and enhanced my whole face in a way I didn’t think was possible.

From start to finish, Mabel put so much care, effort, and skill into creating a glamorous style that suits me perfectly. You can tell she’s passionate about what she does, and it really shows in the final result. My hair has never looked this full, bouncy, and full of life!

I walked out not only with amazing volume and shine, but also with a huge boost in confidence. I genuinely feel like a new person — there’s a bounce in my step to match the beautiful bounce in my hair.

Thank you, Mabel, for your hard work and talent. I highly recommend Purehair and Spa to anyone looking for a transformation and a truly professional, uplifting experience! ✨

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Response from Pure Hair & Spa

Hi Pinks,

Thank you so much for taking the time to leave such a wonderful review about your experience at Pure Hair & Spa! We are thrilled to hear that you had an incredible time and that Mabel was able to work wonders on your hair.

Our team takes pride in providing not only excellent service, but also creating a relaxing and uplifting experience for our clients. We are so happy to hear that you left feeling confident and like a new person.

Thank you again for choosing Pure Hair & Spa and for recommending us to others. We can't wait to see you again soon!

Best,
The team at Pure Hair & Spa

Fabulous

Carole Jenkinson
6th Apr 2026
Team Member: Angela
5.0

Mabel did a great job with my roots. She styled my thinning hair with 5 products which made my hair look thick and wavy. Well done Mabel

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Response from Pure Hair & Spa

Hi Carole,

Thank you so much for taking the time to write such a lovely review. We're so glad to hear that Mabel did a great job with your roots and was able to style your hair in a way that made it look thick and wavy.

We will definitely pass along your kind words to Mabel. She will be thrilled to know that her efforts were appreciated.

Warm regards,
The team at Pure Hair & Spa

Hair experience

Anonymous
24th Mar 2026
5.0

Good service and very friendly staff

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Restful few hours

Rose
10th Mar 2026
Team Member: Lydia
5.0

Lovely treatments this afternoon

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Response from Pure Hair & Spa

Hi Rose,

Thank you so much for taking the time to leave us a review. We're thrilled to hear that you enjoyed your treatments. Your satisfaction is our top priority and we're glad we could help you relax and feel pampered.

The Team at Pure Hair & Spa

Fabulous Hair Cut

Liz
2nd Mar 2026
Team Member: Angela
5.0

Always come back home pleased with my hair cut.

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Response from Pure Hair & Spa

Hi Liz,

Thank you for taking the time to leave us such a kind review! We're thrilled that you consistently leave our salon with a great hair cut.

Thank you again for your support and we look forward to seeing you again soon!

Warm Regards,
The Team at Pure Hair & Spa

Massage

Anonymous
18th Feb 2026
5.0

Friendly staff . Good service

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Response from Pure Hair & Spa

Thank you for leaving us a review. We are so happy to hear that our staff was friendly and provided good service for you. We hope you had a enjoyable experience at our salon and we would love to see you again soon. Thanks for your support! The Pure Hair & Spa Team

Excellent service

Karen A
18th Feb 2026
Team Member: Mushin
5.0

Excellent…….the only way I can describe my time in the salon today with Mosh…… though he is always excellent which is why I’ve been coming for years. Lovely to see Angela today, we have seemed to miss each other recently. And Lydia is always fabulous too when I have a massage……a great team all in all

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Response from Pure Hair & Spa

Hi Karen A,

Thank you so much for taking the time to leave such a wonderful review! We're thrilled to hear that you had an excellent experience with Mosh at our salon today. We agree, he truly is excellent and we are lucky to have him on our team. We'll be sure to pass along your kind words to her and Lydia.

Best,
The Team at Pure Hair & Spa

Perfect advice and exactly what I wanted

Izabella
12th Feb 2026
Team Member: Mushin
5.0

Exactly what I wanted and more, such a professional, relaxing and luxury experience and I feel so happy with the outcome!

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Response from Pure Hair & Spa

Dear Izabella,

Thank you for taking the time to review your experience at our salon. We are thrilled to hear that we were able to exceed your expectations and provide you with a professional, relaxing, and luxurious experience.

We truly appreciate your kind words and we hope to have the opportunity to pamper you again in the future.

The team at Pure Hair & Spa

Beautiful Nails

Lesley Burley
4th Feb 2026
Team Member: Paula
5.0

Thanks to Paula for doing my nails so beautifully. She’s such a star - very professional and a real perfectionist. It’s always lovely to be at Pure Salon - a treat to be in such a friendly and welcoming environment. Looking forward to my next appointment 😃

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Response from Pure Hair & Spa

Hi Lesley,

Thank you for your kind words about Paula!

We also appreciate your compliment about our salon's environment and we are happy to know that you felt welcomed and comfortable during your visit.

We're looking forward to seeing you again at your next appointment and helping you feel pampered.

Best,
The team at Pure Hair & Spa

Clear, trustworthy and experience-led.

Felix Hughes
2nd Feb 2026
Team Member: Angela
5.0

I’ve been going to Angela and the team at Pure Hair and Spa for over 20 years, which probably says it all. They really take the time to understand what you want, make thoughtful suggestions and their advice has consistently proven spot-on.

The level of expertise is exceptional, they’re always improving their craft and the experience is genuinely relaxing every time. Strongly recommend.

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Response from Pure Hair & Spa

Dear Felix,

Thank you so much for your kind review! We are thrilled to hear that you have been a loyal and satisfied customer for over 20 years. Our team takes great pride in providing exceptional service and delivering the results our clients desire. We are grateful for your trust in our expertise and appreciate your recommendation of our salon.
It's always a pleasure to have you as our guest.

All the best, The Team at Pure Hair & Spa

The full works

Anonymous
28th Jan 2026
5.0

Lovely treatments from Lydia today. Very relaxing and pleased with the results. Even my granddaughter commented on my lashes and she’s only 10!

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Response from Pure Hair & Spa

Dear valued customer,

Thank you so much for taking the time to leave a positive review about your experience at our salon. We are delighted to hear that you enjoyed your treatments with Lydia and that you found them to be relaxing and satisfactory. It is always a pleasure to receive positive feedback from our clients.

Sincerely,
The team at Pure Hair & Spa

Absolutely amazing

Darsho
26th Jan 2026
Team Member: Shivani
5.0

I absolutely loved my booking with Shivani today. The whole experience was very relaxing and she was very informative of the treatments she used on my face.
I can't wait to book another facial with Shivani and I will be recommending her to my friends and family.

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Response from Pure Hair & Spa

Hi Darsho,

Thank you for taking the time to leave us such a lovely review. We're so happy to hear that you had a relaxing and enjoyable experience with Shivani during your facial. It's wonderful to hear that she was able to provide you with informative and effective treatments for your skin.

We look forward to seeing you again for your next facial and we appreciate you recommending Shivani.

The Team at Pure Hair & Spa

Excellent service (as always)

Kay Dashti
21st Jan 2026
Team Member: Mushin
5.0

A predictably perfect visit - professional, kind, competent - thank you!

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Response from Pure Hair & Spa

Dear Kay Dashti,

Thank you so much for taking the time to leave us such a lovely review! Our team takes great pride in providing professional, kind, and competent services, so we are happy to know that we met your expectations.

Warm regards,
The team at Pure Hair & Spa

Happy as always

Rebecca
20th Jan 2026
Team Member: Angela
5.0

Angela has been doing my hair for years now and whether my appointment is for a cut or colour (for which she always gives fantastic advice) I am never disappointed!

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Facial

Jane Devlin
16th Jan 2026
Team Member: Lydia
5.0

Very relaxing. Enjoyed the whole process including foot scrub and head massage. Will definitely do this again x 🥰

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Pre Christmas Treat

Heather
26th Dec 2025
Team Member: Lydia
5.0

I was booked in for a glow facial alongside an eye treatment and scalp massage with Lydia.
She was very professional throughout and made me feel very relaxed and comfortable. I enjoyed the treatments and they definitely made a difference to my wellbeing.
It was a lovely pre Christmas treat.

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Pre-Xmas treat!

Myke Kofi
23rd Dec 2025
Team Member: Lydia
5.0

Excellent back, neck & scalp massage today.
Lovely express facial
Congrats Lydia on your recent nuptials x

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Excellent colour and cut

Kirsty Holden
23rd Dec 2025
Team Member: Helen
5.0

Wonderful experience where I felt truly welcomed, looked after and left with fabulous hair!

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Root colour and blow dry

Sarah
20th Dec 2025
5.0

Had an appointment with Mabel today was very happy with my hair and how she took a lot of time to make sure everything was how it should be .

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Lovely manicure and gel polish

Lesley Burley
11th Dec 2025
Team Member: Lydia
5.0

A hreat appointment with Lydia for pampering my hands and gel polish. Lydia always super to chat to and her forthcoming wedding was a hot topic today. Can’t believe she’s so cool and getting married in two days time ! Congratulations and thank you Lydia for lovely pink glittery nails. Expertly done and look fab.

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Outstanding

Emma
10th Dec 2025
Team Member: Angela
5.0

First time client with naturally v curly hair. I felt very relaxed straightaway as Angela was knowledgeable and professional. She took time to listen and go through exactly what I was going to get from my cut. I was v happy with the whole service and especially my cut and finish. Perfect.

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Brilliant 🤩

Anne Davenport
3rd Dec 2025
Team Member: Abi
5.0

Abi is the best colourist and cutter that I know. Great fun too!
Thanks

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Brilliant

Noel
3rd Dec 2025
Team Member: Leanne
5.0

Simply brilliant, great services provided by a very friendly expert in Leanne

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Perfect

Suzanne
3rd Dec 2025
Team Member: Leanne
5.0

Perfect results as always with the very lovely Leanne and I love the colour chosen for my toes! Thank you as always x

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Just what I needed

Ange
23rd Nov 2025
Team Member: Lydia
5.0

I've been suffering with a stiff neck and headaches for a few weeks now so booked in with Lydia for a scalp, neck and shoulder massage. Fantastic, I felt a bit of relief straight away and even more so the day after. Highly recommend. Lovely clean spa too

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Perfect!

Jack
7th Nov 2025
Team Member: Mushin
5.0

I've been a regular at Pure for a couple of years now, and Mosh consistently delivers a fantastic cut. I’ve tried a few other hairdressers in the area, but Pure stands out - it never feels rushed, and I genuinely look forward to each visit. The atmosphere is relaxed, the service is spot on, and the coffee’s great too! Mosh is not only highly skilled but also incredibly knowledgeable, always offering helpful advice. Plus, we always have a good chat, which makes the experience even better. Prices are reasonable, and the quality is consistently excellent. Highly recommended!

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Response from Pure Hair & Spa

Jack, thank you so much for taking the time to leave us such a lovely review. We are thrilled to know that we have consistently delivered a fantastic cut for you over the past couple of years. It is always our aim to provide a relaxed atmosphere and excellent service, and we are glad that this has stood out to you.

It is great to hear that you enjoy your visits with us and that Mosh, has left a positive impression on you with his skills, knowledge and helpful advice. We aim to not only provide excellent services but also create a warm and friendly environment for all our guests.

We appreciate your continued support and are thankful for your recommendation. We look forward to welcoming you back to our salon soon. @purehairspauk, Four Oaks, Sutton Coldfield

Haircut

Di
6th Nov 2025
Team Member: Mushin
5.0

Excellent service and I love my new hair cut. You receive a complimentary massage and some lovely tea. Highly recommend the salon and Mushin.

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Response from Pure Hair & Spa

Thank you so much for your wonderful review Di! We are thrilled to hear that you had an excellent experience with us and that you are loving your new haircut. Our team at Pure Hair & Spa prides ourselves on providing top-notch service and we are glad that you enjoyed the complimentary massage and tea. We will make sure to pass your kind words onto Mushin.

Thank you for recommending our salon, it means a lot to us. We can't wait to see you again! @purehairspauk, Four Oaks, Sutton Coldfield

Amazing eyebrows

Carly
4th Nov 2025
Team Member: Paula
5.0

Don’t want to go anywhere else. Paula is lovely and just does the best eyebrows

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Response from Pure Hair & Spa

Thank you so much for taking the time to leave us a review Carly! We are so happy to hear that you had a great experience with Paula at our salon, we will pass on your lovley comments to Paula.
@purehairspauk, Four Oaks, Sutton Coldfield

Fab haircut

Liz
3rd Nov 2025
Team Member: Angela
5.0

Fantastic haircut from Angela again.

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Response from Pure Hair & Spa

Thank you for taking the time to leave us such a lovely review Liz! It's great to know that you have been consistently happy with Angela's services. We appreciate your loyalty and support. We look forward to seeing you again soon :) @purehairspauk, Four Oaks, Sutton Coldfield

Eyelashes

Beverly Small
30th Oct 2025
Team Member: Lydia
5.0

Great results really happy with my lash extensions and Lydia was so lovely

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Response from Pure Hair & Spa

Hi Beverly, thank you so much for taking the time to leave a review for us. We are thrilled to hear that you had a great experience with Lydia and that you are happy with your lash extensions. Lydia is definitely one of our talented and lovely team members, and we will make sure to pass along your kind words to her! We appreciate your support and we hope to see you again soon :) @purehairspauk, Four Oaks, Sutton Coldfield