Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?
Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.
In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
534 verified reviews
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Excellent service

laura savage
10th Apr 2025
5.0

Incredible place, full of talented and amazing people. Always enjoy catching up with the team

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Wonderful as usual

Kathy Morris
10th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Elyssha went out of her way to sort out a unit for me. She was her usual lovely, friendly, helpful self. The girls on reception were friendly. Annie, who I met with in her office, was helpful and friendly.

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Response from Optima Hair Specialists Ltd

Hi Kathy,

Thanks for leaving us such a wonderful a review. We're always committed to providing the best service and it's great to know that Elyssha, Annie and our reception gang were as usual so friendly.

We truly appreciate your kind words thank you :-)

Fitting

Paul Blackmore
10th Apr 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Excellent

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Response from Optima Hair Specialists Ltd

The old girl Karen still doing the busniess i see! ;-)

After 40 years of experience is it any wonder shes seen as the best in the country :-)

Refusion

Anonymous
6th Apr 2025
5.0

First time with Ellise today (Saturday 5th April) Amazing skin fade, took her time and made sure it was spot on.

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Response from Optima Hair Specialists Ltd

She ill be chuffed to hear that :-)

Friendly Service

Sheila
5th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Seen by trainee Katherine first and overseen by Elyssha.
Both lovely, friendly and I'm very pleased with the service.

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Response from Optima Hair Specialists Ltd

Awwww thanks Sheila :-)

You have been with us for many years so its always great to hear that we still deliver every time :-)

Mrs

Karen Creba
5th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent, very professional has lots of time and answers any questions or concerns.

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Response from Optima Hair Specialists Ltd

thanks kaz :) alwasy lovely to see you !

Refusing Review

Ian
4th Apr 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Excellent. Cheerful , efficient, Speedy

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Response from Optima Hair Specialists Ltd

Thanks Ian! OUr Dale is a good egg for sure! he needs to sort his mullet out though! :-)

Fantastic!

Lj
4th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Brilliant as usual! It's an absolute pleasure if not honour having Wednesday (Elyshha) doing my hair! She is very laid back until you start slouching in her chair as if you are catching rays on the beach 🤣🤣🤣

God bless Optima, may success be bestowed upon you for decades to come x

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Response from Optima Hair Specialists Ltd

Hi Lj,

Thank you so much for taking the time to leave such a lovely review!

We'll make sure to pass on your kind words to Elyshha, and we're sure she'll be thrilled to hear them.

Thank you for choosing us for your hair needs, Lj!

We appreciate your support and look forward to seeing you again soon. :-)

Excellent as always

Gary Rouse
4th Apr 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Came in for a stick down and trim. Always a happy environment and really look forward to coming in. Everyone is welcoming and really supportive.

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Response from Optima Hair Specialists Ltd

Awww thanks gaz!

we alwyas love seeing you becuase we love you!

Great

Mary
16th Mar 2025
Team Member: Elyssha
4.5

I discovered Optima last year and wish that I had found it earlier. I've had two hair systems styled by the lovely Eylssha who is so capable, caring and patient. I am delighted with my hair, people tell me that it looks really natural. Pete is great and makes you feel really special.

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Response from Optima Hair Specialists Ltd

Hi Mary

thank you so much for your kind words :-) We love seeing you and little 'Dave' always says how much she loves doing your hair.

So glad we were able to help you :-)

sending loads of love and thank you again xxxx

Great sevice

ADAM MICHAELS
9th Mar 2025
Team Member: Dale
5.0

I have always believed optima staff are a credit to the company and this occasion was no different especially Donna she has a heart of gold

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Response from Optima Hair Specialists Ltd

Thanks Adam! Everyone here has huge hearts and we love the expereience we have given you.

Its Donnas Birthday today too! :-)

Great service.

Susan Polan
5th Mar 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Lovely service.
Warm and friendly.

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Response from Optima Hair Specialists Ltd

Bless you Susan thank you, just like you!

Refusion

Aqueel
2nd Mar 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Fantastic service

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Response from Optima Hair Specialists Ltd

Fantastic client!!!

A real feel-good boost

Gary Rouse
2nd Mar 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

I always look forward to my regular visits to optima. As soon as you go through the door, you experience the positivity, friendliness and care displayed by the whole team. For me it's more than a visit to get my hair sorted, it's a catch up with great people and a real escape from the day to day rat race of life. Great conversation, great support and a service that's second to none. Thank you Optima, you help me more than I can ever explain x

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Response from Optima Hair Specialists Ltd

Hi Gary,

Thank you so much for your very kind review. We always love to hear that you always look forward to your visits to our home. The positivity, friendliness, and care of our team are all qualities we strive to maintain during every visit.

We appreciate your loyalty and look forward to seeing you the next time you come see us :-)

We love you mate

Wig fitting

Casey
13th Feb 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Thank you for cutting my fringe so well, I even prefer it to how jade does it😊

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Response from Optima Hair Specialists Ltd

Hi Casey,

Thank you for your review and kind words about your fringe!

We are thrilled to hear that you are happy with the results and that you even prefer it to your usual stylist!! :-) PS: Jade wont be happy! lol

loads of love x

Laser

Darren Cheslin
10th Jan 2025
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and helpful.

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MR

Philip Newby
8th Dec 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Absolutely fabulous as Always.

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Response from Optima Hair Specialists Ltd

We love you Phil :-)

Mrs

Karen creba
5th Dec 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Lovely stylist , very happy and pleased.

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Response from Optima Hair Specialists Ltd

Hey Karen

thanks so much for your compliments of our lottie! :-)

Hair cut

Tom
4th Dec 2024
Team Member: Dale
4.5
Appointment verified by Shortcuts Software

for the 3rd time now Dayle has messed up my hair cut terribly. Lads at work laughing at my actual hair cut. And I’ve gotta go get it fixed myself today after work through a family friend

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Response from Optima Hair Specialists Ltd

The banter between you two has reached here now i see! ;-)

Refusion

Majad Rashid
1st Dec 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Excellent as always

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Response from Optima Hair Specialists Ltd

Thanks for that mate , he is a good un!

Amazing

Steve
29th Nov 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Simply the best

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Response from Optima Hair Specialists Ltd

yes she is!!! :-)

Wouldn’t go anywhere else

Anonymous
9th Nov 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Been coming here for a few years and everything about the place is top notch , they can’t do enough for you from Sam on reception who is new and just the nicest person and always looks after me with a cup of tea 👌🏼

The whole experience with Optima is the best, I can see from reviews on here so many people say the same but I can also see a couple of moaners , from someone who has tried most of the companies out there they don’t know the difference between a caring company and a rip off company , Optima are so kind and caring and Karen leads the way with her unbeatable skills .

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Response from Optima Hair Specialists Ltd

Dear Anonymous,

Thank you so much for taking the time to leave such a wonderful review. We are delighted to hear that you have been a loyal client for a few years and that you have had consistently excellent experiences with us.

Our team at Optima takes great pride in making sure that each and every client feels welcomed and well taken care of during their visit. We are happy to hear that our newest addition, Sam, has been doing a fantastic job at the reception and making sure you are always comfortable with a cup of tea.

We truly appreciate your kind words and we are glad that our commitment to providing exceptional service has not gone unnoticed. Thank you for choosing Optima and we hope to continue serving you for many more years to come.

Best regards,
The Optima Hair team :)

Ok

Anon
30th Oct 2024
2.0
Appointment verified by Shortcuts Software

Brilliant stylist, everything else awful, not the first time I’ve been disappointed

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Response from Optima Hair Specialists Ltd

Hi, thanks for your feedback, can you email [email protected] to give us more info please.

really appreciate the honesty and would love to hear about your experience in detail. many thanks

Laser

Darren Cheslin
27th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Response from Optima Hair Specialists Ltd

Hey Darren! Thank you for your lovely words! We look forward to seeing you again soon :)

Refusion

Paul Blackmore
27th Oct 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

Claire is very talented stylist and creates a lovely relaxed atmosphere.

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Response from Optima Hair Specialists Ltd

Hi Paul

Claire is amazing and she will love this thank you x

Refusion

Paul
18th Oct 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

This was my first time meeting Charlotte. She was very professional and friendly. And made you feel at ease she was very attentive and she cut my hair just how i wanted it another great addition to the optima family.!

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Response from Optima Hair Specialists Ltd

Hi Paul

lovely words about our Lottie , we think she is pretty special too! :)

Great as Per

Stacey
18th Oct 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Great lad, recommended me an alternate style which we both felt was better suited to current system. Thanks a lot mate- perfect service as always. Girls on desk fantastic as well always.

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Response from Optima Hair Specialists Ltd

Hi Stacey

thanks so much for your kind words about the whole crazy bunch we have here!

xxx

What a wonderful place

Lesley Duncan
16th Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

What a fantastic place and such beautiful people, their customer service is second to non. Always putting the customer first. This combined with a great work ethos, wonderful staff, not even to mention the charitable work that they do. Makes this place hard to beat. Highly recommended

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Response from Optima Hair Specialists Ltd

Hi Lesley :-)

thank you so much for your kind words , it means the world to us xxxx

What a wonderful place

Anonymous
16th Oct 2024
5.0

What wonderful beautiful people. They are, they are always striving to do the very best for their customers, no matter what it takes. This combined with fantastic staff, a wonderful customer service ethos, and skill. Not even mentioning the charitable work that they do. Makes them difficult to better. Very highly recommend

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Response from Optima Hair Specialists Ltd

Hi !
Thank you so much for taking the time to leave us such a kind review.

Our team at Optima strives to provide exceptional customer service and the highest level of skill to all our customers.

It means a lot to us that you acknowledge our efforts and values, including our charitable work. We are so grateful for your recommendation thank you :)

Laser

Darren Cheslin
16th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren! We look forward to seeing you again soon!

Mr

Steve
16th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Fab

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Response from Optima Hair Specialists Ltd

Thank you so much Steve, we look forward to seeing you again very soon :)

Optima Clinic a place of hope

Mukith
15th Oct 2024
5.0
Appointment verified by Shortcuts Software

Optima has been more than just a hair clinic to me; it's been a lifeline. For over 17 years, they've been there, every step of the way. From the initial laser treatments that sparked hope to the hair replacement journey that transformed my confidence, Optima has consistently provided unwavering support and exceptional care.

I'll never forget the day I had to remove my hair unit due to health issues. It was a devastating blow. The world felt darker, and I retreated into a shell. But Optima was there, a beacon of light in the darkness. They listened, understood, and reassured me, reminding me that when I was ready, they would be waiting with open arms.

Thanks to their unwavering support and encouragement, I've rediscovered my strength. I've started laser treatments again, and I'm eagerly anticipating the day I can return to my hair replacement journey. With Optima by my side, I know I'll regain my confidence and be myself again.

Optima isn't just a clinic; it's a family. They've given me more than just hair; they've given me hope, support, and a renewed sense of self. I'm eternally grateful for their dedication and compassion.

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Response from Optima Hair Specialists Ltd

Thank you so much for sharing your journey with us Muks. We are so grateful to have you as a part of the Optima family for all these years!

We understand how challenging your experience has been, especially during the tough times. It’s incredibly rewarding to know that we have been a source of support and encouragement when you needed it most. Your resilience inspires us, and we’re honoured to be part of your journey toward rediscovering your strength and confidence.

Remember, you’re never alone; we’re here for you every step of the way! Thank you for being part of our Optima family. Your story is a reminder of why we love what we do. 😊

Professional

Kevin
13th Oct 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Fantastic service as always, so pleased with the cut and style with great attention to detail, a true professional, Ellise makes a great cup of tea...

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Response from Optima Hair Specialists Ltd

Thank you so much for leaving such a lovely review. We really appreciate your kind words! And yes, we agree with you that Ellise makes the best cup of tea! We are glad you enjoyed it during your visit.

We look forward to seeing you again soon :)

Laser

Darren Cheslin
12th Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and very helpful.

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Response from Optima Hair Specialists Ltd

Thank you so much Darren! We look forward to seeing you again soon :)

Brilliant as always!

Lj
11th Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

It's just an amazing pleasure to have my Barnet done at Optima! Everyone is absolutely amazing! Even managed to blag an appointment with Wednesday, even though i came on a Thursday! Work that out 🤣🤣🤣

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Response from Optima Hair Specialists Ltd

Thank you for leaving such a kind review! We are thrilled to hear that you enjoyed your visit :) Means the world to us!
we look forward to seeing you again soon, make sure you come on the right day next time 😉

Brilliant once again

Stephen Eaton
8th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As always... Made to feel really good, and really welcome.
Also saw Pete, on this occasion, and that's always good.
Another brilliant attendance at Optima.

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Response from Optima Hair Specialists Ltd

Hey Steve,

Its always such a pleasure having you in, thank you for your lovey words! We look forward to seeing you very soon! :)

Refusion

Majad Rashid
8th Oct 2024
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Excellent as always

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Response from Optima Hair Specialists Ltd

Hey Majad, thank you for your lovely review! I'll be sure to pass this on to our very talented Charlotte. :)

Fitting

Paul Blackmore
8th Oct 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Karen is so skilled, very experienced and a great example for all staff.

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Response from Optima Hair Specialists Ltd

Hey Paul, she really is a superstar! Thank you for your lovely review. We look forward to seeing you soon!

Mr

Joe Iqbal
6th Oct 2024
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Excellent stylists at Optima. Very friendly

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Response from Optima Hair Specialists Ltd

Hi Joe,Thank you for taking the time to share your experience! We're so glad to hear that you had an excellent experience with our amazing Elise. We strive to provide exceptional service and it's great to know that our friendliness was appreciated.
See you again soon!!

Refusion

Alex
5th Oct 2024
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

First time booked in with dale and he did a class job and took that extra time to ensure extra detail. Sam is also always great with sorting my bookings too when I have limited flexibility 🙏

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Response from Optima Hair Specialists Ltd

Hi Paul! We are thrilled to hear that our very talented Dale was able to go above and beyond to ensure you were satisfied with your visit.
Thank you for sharing your positive experience with our reception staff as well, we really appreciate your support and can't wait to have you back. We will pass on your lovely comments :)

Best wishes!

Made to feel great

Alan Worboys
2nd Oct 2024
Team Member: Claire
5.0
Appointment verified by Shortcuts Software

Every level of service is amazing, the girls at reception are polite and a great first point of contact, making me feel welcomed and relaxed, the my stylist went out of her way to accommodate me, I was extremely early for my appointment. Claire came from her break in order to get me sorted and back on the road for my long journey home.
The whole process makes you feel a million dollars and my stylist made the experience comfortable, relaxing and fun.
big THANKS to all

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Response from Optima Hair Specialists Ltd

Hey Alan thats brought a tear to our eyes thank you so much! :-)

We love you and thank you for always having faith in our little rabble! We bloody love you!!

Laser

Darren Cheslin
1st Oct 2024
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming friendly and helpful.

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Response from Optima Hair Specialists Ltd

Thank you for your lovely words Darren! We look forward to seeing you again soon!! :)

Refusion Reveiew

Ronan Festa
1st Oct 2024
Team Member: Izah
5.0
Appointment verified by Shortcuts Software

Izzy was friendly and professional throughout the process and hope to have her again in the future!

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Response from Optima Hair Specialists Ltd

Thanks Ronan :-) Izah is a little star !

You put smile on my face

elizabeth Teeling
1st Oct 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

She put smile all time when i visited salon

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Response from Optima Hair Specialists Ltd

Awwwww Elizabeth we always aim to make everyone smile :-)

Refusion

A
29th Sep 2024
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Simply the best

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Response from Optima Hair Specialists Ltd

yes she is!!!! :-)

Great service.

Susan Polan
28th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Super skills and lovely person.

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Response from Optima Hair Specialists Ltd

Hi Susan... awww thank you , we think she is pretty special too :-)

Always very good

Paul Pattison
27th Sep 2024
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Just as good as always

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Response from Optima Hair Specialists Ltd

Hi Paul, the old girl does us proud as you know!

The best place

R L
27th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I have been a client for 13 years having having been to so many hair replacement places. I cant fault Pete and the awesome staff. Highly recommended.

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Response from Optima Hair Specialists Ltd

thanks RL for your kind words, 13 years and you still see how we have your back , sorry to hear you got ripped off lately elsewhere, some people have no heart as we see, big love mate x

Hair

Lexi
25th Sep 2024
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Optima is exceptional service . I’ve been with them many years all the staff are lovely and jade is fabulous

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Response from Optima Hair Specialists Ltd

Lexi, thank you so much, we love you !!!! thanks for your loyalty we really appreciate you xxxxx

Excellent

Andy hindle
22nd Sep 2024
Team Member: Maria
4.5
Appointment verified by Shortcuts Software

Very good

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Response from Optima Hair Specialists Ltd

thanks andy she will love that!