Optima Hair Specialists Ltd

52 Frederick Road, Edgbaston, Birmingham, West Midlands, B15 1HN

About us

You’ve come this far in search of a solution for your hair loss problems – you’re reading this – so what should you expect when taking the next step to overcoming your hair loss dilemma?

Thousands of our clients – both men and women have been where you are now – at a crossroads, feeling anxious and wondering whether to contact us. Let’s put it this way, you have absolutely nothing to lose and everything to gain.

In simple terms, we put you at the centre of everything we do – we literally transform your life. We rejuvenate your appearance and restore your confidence levels and self-esteem. It’s a wonderful experience for both you and us.

Read more...

Opening hours

Monday 10:00 - 20:00
Tuesday 10:00 - 20:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 20:00
Friday 10:00 - 18:00
Saturday 10:00 - 15:00
Sunday Closed

Reviews

4.91
574 verified reviews
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Excellent results

Susan polan
22nd Aug 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

. Charlotte took time and skill to achieve a really lovely result for me.

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Response from Optima Hair Specialists Ltd

thanks Susan! :-)

Review

Ian Saville
22nd Aug 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

As always ...excellent

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Response from Optima Hair Specialists Ltd

thanks Ian :)

Refusion

Aqueel
17th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

As always excellent customer care from Elyssa

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Response from Optima Hair Specialists Ltd

shes the best!!!

Optima team

Chris Wright
16th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

What can I say , I’ve been using Optima for well over ten years now , it’s more like going to see your friends , Karen is completely professional and I know I’m in safe hands when she styles my hair .
Well done every single member of the team 👏

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Response from Optima Hair Specialists Ltd

Hi Chris

wonderful words by a wonderful person! thank you so much for your words!

Attention to Detail

Roberto Harbidge
15th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Both Karen and her assistant were as usual their excellent selves. A very smiley and pleasant Lucy and a thorough professional stylist Karen. So good so pleasant and feel as though I have known her for years ( oh I have) she is the best and nothing is too much trouble . Could not recommend her high enough

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Response from Optima Hair Specialists Ltd

Very kind of you Roberto! yes its been 25 years we have known eachother... where did the time go!

Fusion 14.08.25

Neil
15th Aug 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Superb service from the stylist and very pleased with the results. A very good experience thank you

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Response from Optima Hair Specialists Ltd

thanks neil it means alot to know Rhead is doing a great job!

Happy days

Justin
14th Aug 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Always a pleasure to talk tatts, tans and totty whilst getting a tidy trim.

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Response from Optima Hair Specialists Ltd

love it!

Refusion

Paul
14th Aug 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Ellise always completes my refusion in a professional and satisfactory manner. It is always a pleasure to be in her company.

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Response from Optima Hair Specialists Ltd

thanks for the review on Ellise mate :)

Amazing experience

Daniel Chodynicki
9th Aug 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Amazing experience since I had my hair replacement system at Optima with stylist Karen. I feel like my old self and so much more happier, my confidence has returned. A big thanks to Pete, Karen and Annie, the aftercare is second to none, nothing is too much trouble. Also the reception girls are so helpful and friendly, can't thank them enough.

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Response from Optima Hair Specialists Ltd

Thanks so much for your wonderful review Daniel :-) we love you too!!!

🦖🦅 “When Dinosaurs Do Hair & Crows Do Drama

LJ
9th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

If a Velociraptor had a hairdressing license and a heart of gold, you’d get Elyshha. She trimmed my prehistoric Barnet with precision, straightened the chaos, and listened to my Crow-fuelled monologues like a true salon survivor. Her dino facts? Ferocious. Her styling? Fossil-free. 10/10 i would time travel back for another resurrection. 🖤🦖🦅

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Response from Optima Hair Specialists Ltd

I absolutely love this!!! :-)

Excellent!

Michael Coote
8th Aug 2025
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

Cath was excellent! Warm, professional and efficient and I am very pleased with the result.

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Response from Optima Hair Specialists Ltd

Thanks Mike, Cath is certainly one amazing warm human! lovely seeing you too :-)

Mrs

Karen Creba
5th Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent Elyssha is very professional and a I enjoy my time spending it with her. 10/10

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Response from Optima Hair Specialists Ltd

Hey Karen :-)

10/10 ! amazing although the dinosaur obsession would knock that down to a 6 surely! ;-) xx

Professional

Kevin
4th Aug 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Great service & professional

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Response from Optima Hair Specialists Ltd

thanks Kev, we think she is great too!

Refusion

Aqueel
3rd Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent service

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Response from Optima Hair Specialists Ltd

top man!!! x

5⭐️⭐️⭐️⭐️⭐️

Melissa Burles
2nd Aug 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I’ve been coming to Optima Hair for several years now, and without a doubt, Jade is one of the best stylists I’ve ever had. Every appointment with her is an absolute pleasure—she always makes me feel completely at ease and comfortable from the moment I walk in. Jade is so friendly, bubbly, and genuinely happy, which makes the whole experience even better.

She consistently does a fantastic job with my hair—I always leave the salon feeling like a brand new woman. It’s not just a haircut or color; it’s a transformation that lifts my confidence every single time. Words truly can’t express how I feel after seeing my new hair—thank you so much, Jade! You’re amazing at what you do.

Highly recommend her to anyone looking for a talented, caring, and vibrant stylist!

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Response from Optima Hair Specialists Ltd

Awwwwwww Melissa!!!

What beautiful words thank you so much, Jade will be so happy to hear all this!!!

Your a bloody star! thank you xxxxxxxx

Wonderful as usual

Kathy
2nd Aug 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

I have been going to Optima for 16 years. On every single occasion I have been treated with care and compassion. Yesterday was no exception. Elyssha was understanding, caring and efficient as usual. She is a real asset to Optima.

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Response from Optima Hair Specialists Ltd

HI Kathy

WOW 16 years!!! and we have loved every year of them! Especially the Champagne every year!!! :-)

We love you and thank you xx

Refusion..

Mr T
26th Jul 2025
Team Member: Dale
4.5
Appointment verified by Shortcuts Software

Hi, first time I’ve had a booking with Dale, spot on, he made sure everything is fitting correctly, watch out guys.. he’s after the award this year again.. 🤣

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Response from Optima Hair Specialists Ltd

Mr T,

thanks for your positive words about our Dale, even though he has a perm he is a good un ;-)

Fitting

Majad
26th Jul 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Excellent and professional as always

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Response from Optima Hair Specialists Ltd

Thanks Majad :-)

Out of this world

Alan Worboys
25th Jul 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

At times words are simply not enough!! I’ve always been made to feel welcome, the experience is always out of this word! BUT IT NOT JUST ME they treat everyone so special, so respectful. Your made to feel Alive! Then styling is another level these people change lives and they know it, the work ethic and professionalism won’t ever be matched! I will do my 4 hours round trip,
BECAUSE THERE WORTH IT
thank you to everyone one
BIG thanks for making my day special

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Response from Optima Hair Specialists Ltd

Hi Alan,

Thank you for your lovely review!

We are thrilled to hear that our team were able to make you feel welcome and special during your visit. It is our goal to always provide an outstanding experience for our clients, and we are happy to hear that we have succeeded.

As you know our staff takes great pride in their work and it means a lot to us that you appreciate their professionalism and work ethic.

And we appreciate you coming so far to see the gang here, we all love you :-)

Recent Appointment

Barbara Bollard
23rd Jul 2025
Team Member: Charlotte
5.0
Appointment verified by Shortcuts Software

Stylist was on time friendly and very helpful

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Response from Optima Hair Specialists Ltd

Hey Barbara

Shes a good ginge for sure :-)

Monthly mane maintenance at Optima!

Anonymous
20th Jul 2025
Team Member: Fotini
5.0

Optima-my eternal monthly salon sanctuary since 2013 (yes, I’m ageing like a fine wine 🤣)

This round, Stylist Supreme Fotini banished the heatwave havoc and ironed out my curls into silky gothic sleekness. But now I’m torn, do I keep it smooth like MJ in Smooth Criminal, or let the curls bounce like Thriller on a stormy night? Hair decisions shouldn’t be this hard? Should they?

Pete, the grandmaster of the mane magic, still conjures elegance despite life’s trials. Wishing you healing vibes and just a bit of stealth if you're ever caught moonwalking or anything else at a Coldplay gig... or was it Backstreet Boys? Either way, keep the fedora low old chap!

To the whole Optima crew, you're the reason my barnett's in a constant state of fabulous confusion. God bless you all!

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Response from Optima Hair Specialists Ltd

We love you MJ!!!!

Unit Ref-fusion - colour - trim

Shirley Wilkinson
18th Jul 2025
Team Member: Amber
5.0
Appointment verified by Shortcuts Software

Amber was friendly, professional and explained everything she did. Listened as I said unit was lifting again at front side n back. She said it’s happened a couple of times now so she must have looked me up or another stylist informed her. Amber did four patch test for me for different glues, due to lifting happening quite often this past year. Amber also offered me advice as I mentioned this particular unit always seemed to be dry and looks like straw x I
Purchased the iO spray and she said she always uses Paul Martin conditioner. Which I have some at home. Would I have Amber again, I most definately would. I do have her for my next appointment also, which I was pleased with.
All of the Reception girls are as always been brilliant.

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Response from Optima Hair Specialists Ltd

Hi Shirley,

we love getting your reviews , they are so thorough and precise :-)

We love you coming here and everyone looks forward to seeing you :)

Loads of love xxx

Refusion

Satish Dhamija
18th Jul 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Very satisfied with the service received. Excellent stylist, very helpful

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Response from Optima Hair Specialists Ltd

Thanks Sathish we appreciate you! :-)

Even Better Than I Imagined!

Benjamin Godwin
11th Jul 2025
Team Member: Rhead
5.0
Appointment verified by Shortcuts Software

Had my hair done yesterday and couldn’t be happier with the result. They really listened to my idea and somehow made it even better than I imagined. Amazing attention to detail and great service from start to finish. Highly recommend!

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Response from Optima Hair Specialists Ltd

Thanks Ben for the great review of our man Rhead! We really appreciate it! big love x

Did not work

Anonymous
11th Jul 2025
3.5

Used the laser therapy to prevent further hair loss but my hair line just receded further. Waste of £2k

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Response from Optima Hair Specialists Ltd

Hi, thanks for your response and honest opinion, however feel free to email me direct as we are all about results in here and if it hasnt worked to your expectations we need to sit down and access why and discuss a way forward where we get the results you need as it doesnt sit well with us , you came in for results and no matter what, we will do what it takes to get them for you!

look forward to chatting to you .

best wishes

Hair tidy up.

Susan polan
9th Jul 2025
Team Member: Catherine
4.5
Appointment verified by Shortcuts Software

Catherine is very kind and patient.

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Response from Optima Hair Specialists Ltd

thanks Susan, she is our spiritual special one, we all love her !

Another Brilliant Time

Steve Eaton
9th Jul 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

As usual, from the moment you get there, from Reception, to the appointment itself, you are made to feel welcome, and are filled with gratitude for the exceptional work done with my hair.
Always a pleasure to attend.

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Response from Optima Hair Specialists Ltd

Hey Steve, another BIG hair day for you! We love oyu brother..... even though your a man u fan!!!

Happy client

Melvyn
5th Jul 2025
Team Member: Amber
4.5

Always made to feel welcomed

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Response from Optima Hair Specialists Ltd

Hey Melvyn

thank you for your kind words, they alwasy mean the world to us as do you, you may be a Leicester fan but your allright! ;-)

Laser

Darren Cheslin
2nd Jul 2025
5.0
Appointment verified by Shortcuts Software

Reception staff are always welcoming and helpful.

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Dale the legend

Julian John Neilson
13th Jun 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

🌟✨ I just had an incredible experience at Optima! I recently fitted a new men's hair system, and I couldn't be happier with the results! The attention to detail and expertise they brought to the process was outstanding.

From the moment I walked in, I felt welcomed and comfortable. Dale's knowledge of different styles and hair systems made the decision-making process seamless and enjoyable. He took the time to understand exactly what I wanted and delivered a result that surpassed my expectations.

The quality of the hair system is top-notch, and I’m amazed at how natural it looks! 🙌🏼 I've received so many compliments since my appointment. If you’re considering a hair system or just want an excellent haircut, look no further! Highly recommend Dale and the team!

💯👏 Thank you for giving me the confidence boost I needed!

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Response from Optima Hair Specialists Ltd

Hey Julian

What amazing feedback is that! thank you so much for your kindness in writing your hert felt feelings into this we really appreciate it and you! Dale was buzzing!

thanks so much :-)

Wonderful experiences

Christine Shelton
13th Jun 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

Ive had the privilege of coming here every 8 weeks for 4 years. It's like visiting family (sometimes crazy too 🤪 ) from the first meeting with Annie and Pete guiding me through how they could help me ive loved every appointment, my confidence has grown and grown i look like me again, and Jade well I can't thank you enough. Guys your all stars, I thank you all from the bottom of my heart ❤️

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Response from Optima Hair Specialists Ltd

Hi Christine,

Thank you so much for your kind words and continued loyalty to us over the past four years. We love hearing that you feel like a part of our family when you come in for your appointments. All of us take pride in providing top-notch service, and we are super delighted that Annie, Pete and Jade have helped you feel like yourself again. Your confidence is important to us, and we are so very grateful to have played a role in your journey.:-)

Thank you for taking the time to leave us such a lovely review. It means a lot to us and we appreciate your support. We look forward to seeing you again very soon!

Take care,
All of us! xxx

New piece

Dave Nash
26th May 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Always a great job

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Response from Optima Hair Specialists Ltd

and always lovely seeing you , you chelsea nutter!!!

Snip, Snip, Hooray!

Jason
9th May 2025
Team Member: Amber
5.0
Appointment verified by Shortcuts Software

Amber did a great job. Very passionate about her work and keen attention to detail. Thank you!

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Response from Optima Hair Specialists Ltd

Awwww thanks Ja boy! Shes a star in the making!!!

Refusion and trim

Shirley Wilkinson
8th May 2025
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

First time I’ve had Catherine, she was pleasant and professional in every way, from asking and listening to me with regards to problem with lifting of unit at the front, she then sorted it, by asking and informing me what she would do to sort it. Would have no qualms of requesting my further appointments with. Catherine. Reception staff as always, helpful and courteous and save me a disabled parking space for my appointments. Anne was as always considerate and helpful with my future order for units.

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Response from Optima Hair Specialists Ltd

Hey Shirley

thank you so much for your kind words it truly means the world to all of us especially Catherine who is our little star!

we love seeing you! xxxx

AMAZING TRANSFORMATION

Rio
7th May 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

The hospitality and welcome was great as usual by the girls on reception and Amber prepped me up before Elyssha applied the unit. Totally flawless and great conversation. It was worth travelling a 200 mile round trip. Wish you guys all the best success for the rest of the year.

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Response from Optima Hair Specialists Ltd

When you have tried the rest you know we are the best brother!!! :-)

been coming to optima for 10 years

Gareth
3rd May 2025
Team Member: Jade
5.0

Been coming to Optima for 10 Years! Product and serivce is 2nd to none !!
And Jade knocks it out the Park every time !!
Thanks, Pete, Jade and everyone at Opima

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Response from Optima Hair Specialists Ltd

Good to hear your views Gareth since you have tried most in the world :)

always a pleasure x

JS

Janet
2nd May 2025
5.0
Appointment verified by Shortcuts Software

Great service

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Response from Optima Hair Specialists Ltd

Thanks Janet :-)

Excellent

Bernadette
1st May 2025
Team Member: Catherine
5.0
Appointment verified by Shortcuts Software

I had’t met Catherine before. Such a lovely stylist. I was very comfortable throughout. I have to praise Pete and Karen for their great care always. I have been going to Optima about 16 years now and I only have praise for every member of staff that I have met with. From receptionists to stylists. Past and present.

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Response from Optima Hair Specialists Ltd

Hi Bernadette,

Thank you so much for your kind words about our team. We are delighted to hear that you had a great experience with Catherine and felt comfortable throughout your visit. :-)

We truly appreciate your loyalty and support for the past 16 years. It's always a pleasure seeing you and providing you with the best possible care. We will make sure to pass on your praise to Pete, Karen, and the rest of our staff.

Thank you again for your lovely words . We look forward to seeing you again soon.

All the team here at Optima!

Brilliant Service

Philip Trickett
26th Apr 2025
Team Member: Amber
5.0
Appointment verified by Shortcuts Software

Amber was very welcoming & extremely good at her job.

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Response from Optima Hair Specialists Ltd

Thanks Phil , she will love that :-)

Optima

LOUISE BASRA
25th Apr 2025
Team Member: Jade
5.0
Appointment verified by Shortcuts Software

I've been coming to Optima for almost 7 years now.
From the moment I met Pete, I knew this was the place for me. His kindness and passion for helping people truly stood out. I was still so nervous in the beginning, but I can honestly say this journey has changed my life. I feel younger, stronger, and so much more confident.
Jade and Elysshsa -you girls are absolutely amazing.
Thank you for everything!

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Response from Optima Hair Specialists Ltd

Hey Lou

we LOVE you!!! we love seeing you and thank you so much for your kind words!

Excellent service

laura savage
10th Apr 2025
5.0

Incredible place, full of talented and amazing people. Always enjoy catching up with the team

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Response from Optima Hair Specialists Ltd

Awww thanks Laura! and we love seeing you and hearing all about your travels!! :-)

Wonderful as usual

Kathy Morris
10th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Elyssha went out of her way to sort out a unit for me. She was her usual lovely, friendly, helpful self. The girls on reception were friendly. Annie, who I met with in her office, was helpful and friendly.

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Response from Optima Hair Specialists Ltd

Hi Kathy,

Thanks for leaving us such a wonderful a review. We're always committed to providing the best service and it's great to know that Elyssha, Annie and our reception gang were as usual so friendly.

We truly appreciate your kind words thank you :-)

Fitting

Paul Blackmore
10th Apr 2025
Team Member: Karen
5.0
Appointment verified by Shortcuts Software

Excellent

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Response from Optima Hair Specialists Ltd

The old girl Karen still doing the busniess i see! ;-)

After 40 years of experience is it any wonder shes seen as the best in the country :-)

Refusion

Anonymous
6th Apr 2025
5.0

First time with Ellise today (Saturday 5th April) Amazing skin fade, took her time and made sure it was spot on.

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Response from Optima Hair Specialists Ltd

She ill be chuffed to hear that :-)

Friendly Service

Sheila
5th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Seen by trainee Katherine first and overseen by Elyssha.
Both lovely, friendly and I'm very pleased with the service.

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Response from Optima Hair Specialists Ltd

Awwww thanks Sheila :-)

You have been with us for many years so its always great to hear that we still deliver every time :-)

Mrs

Karen Creba
5th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Excellent, very professional has lots of time and answers any questions or concerns.

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Response from Optima Hair Specialists Ltd

thanks kaz :) alwasy lovely to see you !

Refusing Review

Ian
4th Apr 2025
Team Member: Dale
5.0
Appointment verified by Shortcuts Software

Excellent. Cheerful , efficient, Speedy

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Response from Optima Hair Specialists Ltd

Thanks Ian! OUr Dale is a good egg for sure! he needs to sort his mullet out though! :-)

Fantastic!

Lj
4th Apr 2025
Team Member: Elyssha
5.0
Appointment verified by Shortcuts Software

Brilliant as usual! It's an absolute pleasure if not honour having Wednesday (Elyshha) doing my hair! She is very laid back until you start slouching in her chair as if you are catching rays on the beach 🤣🤣🤣

God bless Optima, may success be bestowed upon you for decades to come x

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Response from Optima Hair Specialists Ltd

Hi Lj,

Thank you so much for taking the time to leave such a lovely review!

We'll make sure to pass on your kind words to Elyshha, and we're sure she'll be thrilled to hear them.

Thank you for choosing us for your hair needs, Lj!

We appreciate your support and look forward to seeing you again soon. :-)

Excellent as always

Gary Rouse
4th Apr 2025
Team Member: Ellise
5.0
Appointment verified by Shortcuts Software

Came in for a stick down and trim. Always a happy environment and really look forward to coming in. Everyone is welcoming and really supportive.

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Response from Optima Hair Specialists Ltd

Awww thanks gaz!

we alwyas love seeing you becuase we love you!

Great

Mary
16th Mar 2025
Team Member: Elyssha
4.5

I discovered Optima last year and wish that I had found it earlier. I've had two hair systems styled by the lovely Eylssha who is so capable, caring and patient. I am delighted with my hair, people tell me that it looks really natural. Pete is great and makes you feel really special.

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Response from Optima Hair Specialists Ltd

Hi Mary

thank you so much for your kind words :-) We love seeing you and little 'Dave' always says how much she loves doing your hair.

So glad we were able to help you :-)

sending loads of love and thank you again xxxx